A quiet week, with one ongoing story: Dr. Leonardo kept climbing. It was the biggest gainer over the past month and has now strung together several weeks of steady increases into the top 30. As before, it presents itself as a website-builder platform, with therapist pages living on subdomains like yourname.dr-leonardo.com -- and we still haven't verified how those pages got there, so we're not assuming either way.
The other new name we've been watching, Find a Therapist, held roughly where it was. Nothing else moved much.
This is a back-published edition -- we're catching up on the weeks we paused after a death in the family, with AI helping review the data and draft them. The searches ran the whole time, so the free personal search report never skipped a week.
Top 30 Websites for Therapists
These domains show up the most when searching for a specific therapist by name.
| Website | Domain Popularity | Search Result Position | ||||
|---|---|---|---|---|---|---|
| Score | 1 week | 4 week | Average | 1 week | 4 week | |
| linkedin.com |
78.4
|
▲ 0.4 | ▲ 2.2 |
7.4
|
▼ 0.2 | ▼ 0.7 |
| psychologytoday.com |
70.5
|
▼ 0.2 | ▼ 0.7 |
2.9
|
▼ 0.5 | ▼ 0.2 |
| facebook.com |
50.7
|
▼ 0.1 | ▲ 4.8 |
17.9
|
▲ 0.6 | ▲ 0.2 |
| instagram.com |
44.0
|
▲ 2.9 | ▲ 4.2 |
18.4
|
▼ 2.4 | ▼ 3.1 |
| zocdoc.com |
30.3
|
▼ 0.8 | ▼ 0.7 |
7.2
|
▼ 0.4 | ▲ 0.4 |
| healthgrades.com |
23.8
|
▼ 1.7 | ▲ 1.5 |
16.9
|
▼ 0.3 | ▼ 0.8 |
| headway.co |
21.5
|
▼ 0.3 | ▲ 0.4 |
7.2
|
▼ 0.2 | ▲ 0.1 |
| mapquest.com |
20.2
|
▼ 1.3 | ▼ 1.5 |
20.2
|
0.0 | ▼ 1.6 |
| therapyfinder.com |
17.3
|
▼ 0.7 | ▼ 2.6 |
9.9
|
▲ 0.3 | ▲ 1.9 |
| npidb.org |
16.8
|
▲ 0.8 | ▼ 0.2 |
18.2
|
▼ 2.2 | ▲ 0.1 |
| yelp.com |
14.3
|
▼ 0.1 | ▼ 0.5 |
20.3
|
▼ 0.2 | ▲ 0.1 |
| youtube.com |
14.1
|
▲ 0.5 | ▼ 0.6 |
24.2
|
▼ 0.8 | ▼ 0.7 |
| mind-diagnostics.org |
13.8
|
▲ 0.1 | ▲ 0.6 |
6.3
|
▼ 1.3 | ▼ 1.2 |
| zoominfo.com |
13.8
|
▲ 0.8 | ▲ 3.1 |
17.6
|
0.0 | ▲ 1.5 |
| sharecare.com |
13.4
|
▼ 0.3 | ▼ 1.9 |
24.9
|
▲ 0.1 | ▼ 1.0 |
| rocketreach.co |
13.2
|
▲ 0.9 | ▲ 1.5 |
16.6
|
▼ 1.9 | ▼ 0.6 |
| dr-leonardo.com |
12.9
|
▲ 1.4 | ▲ 6.2 |
11.3
|
▲ 0.8 | ▲ 2.2 |
| therapyden.com |
12.8
|
▼ 0.6 | ▲ 0.1 |
9.8
|
▲ 0.7 | ▼ 0.7 |
| growtherapy.com |
10.8
|
▼ 0.5 | ▲ 0.5 |
19.0
|
▲ 0.8 | ▼ 2.3 |
| 7cups.com |
10.6
|
▼ 0.5 | ▼ 0.2 |
11.6
|
▼ 0.4 | ▲ 1.5 |
| webmd.com |
10.6
|
▼ 0.4 | ▲ 0.3 |
23.4
|
▼ 0.6 | ▲ 0.6 |
| therapist.com |
10.2
|
▲ 0.2 | ▲ 0.2 |
10.3
|
▼ 1.4 | ▼ 1.2 |
| npiprofile.com |
9.6
|
▼ 3.1 | ▼ 2.9 |
28.6
|
▲ 0.1 | ▼ 1.6 |
| researchgate.net |
9.6
|
▼ 1.2 | ▼ 0.1 |
34.6
|
▲ 2.4 | ▲ 0.2 |
| findatherapist.com |
9.4
|
▲ 0.7 | ▲ 3.5 |
15.5
|
▲ 1.5 | ▲ 1.2 |
| medicalnewstoday.com |
9.3
|
▼ 0.6 | ▼ 0.7 |
14.3
|
▼ 1.0 | ▼ 1.2 |
| healthline.com |
8.8
|
▲ 0.8 | ▲ 1.4 |
15.2
|
▼ 0.9 | ▼ 3.9 |
| openpathcollective.org |
8.3
|
▲ 0.5 | ▲ 1.2 |
8.0
|
▼ 2.1 | ▼ 0.9 |
| helloalma.com |
8.0
|
▼ 0.1 | ▼ 0.1 |
6.7
|
▲ 0.8 | ▲ 1.9 |
| tiktok.com |
7.3
|
0.0 | ▲ 0.6 |
49.2
|
▲ 1.0 | ▼ 7.9 |
LinkedIn edged up to another recent high and stays the most visible site for therapists; Psychology Today holds the top of the page. The one climber worth noting underneath is Dr. Leonardo.
Top 10 Biggest Shifts in Domain Popularity
These therapist directories and other websites are now appearing more (or less) frequently when people search for specific therapists' names.
Compared to 1 week ago:
| Website | Score | Change |
|---|---|---|
| npiprofile.com | 9.58 | ▼ 3.09 |
| instagram.com | 44.00 | ▲ 2.92 |
| healthgrades.com | 23.83 | ▼ 1.67 |
| dr-leonardo.com | 12.92 | ▲ 1.42 |
| mapquest.com | 20.25 | ▼ 1.33 |
| researchgate.net | 9.58 | ▼ 1.25 |
| rocketreach.co | 13.25 | ▲ 0.92 |
| npidb.org | 16.83 | ▲ 0.83 |
| psychhub.com | 5.75 | ▼ 0.83 |
| usnews.com | 6.25 | ▼ 0.83 |
Compared to 4 weeks ago:
| Website | Score | Change |
|---|---|---|
| dr-leonardo.com | 12.92 | ▲ 6.25 |
| facebook.com | 50.67 | ▲ 4.84 |
| instagram.com | 44.00 | ▲ 4.17 |
| findatherapist.com | 9.42 | ▲ 3.50 |
| zoominfo.com | 13.83 | ▲ 3.08 |
| npiprofile.com | 9.58 | ▼ 2.92 |
| therapyfinder.com | 17.33 | ▼ 2.59 |
| linkedin.com | 78.40 | ▲ 2.20 |
| sharecare.com | 13.42 | ▼ 1.91 |
| mapquest.com | 20.25 | ▼ 1.50 |
Dr. Leonardo is the biggest gainer over the month. Instagram had the largest jump on the week, while Facebook holds onto its earlier recovery. No brand-new name appeared out of nowhere this week.
Domain Presence in the Top 10
This is a breakdown of the most common domains found at each search result position. The first 10 positions are the most critical, as they appear on the first page, so this breaks it down for positions 1 through 10.
| Website | Search Result Position | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
|
#1
|
#2
|
#3
|
#4
|
#5
|
#6
|
#7
|
#8
|
#9
|
#10
|
|
| psychologytoday.com | 42.3% | 16.9% | 5.4% | 4.6% | 4.2% | 4.3% | 6.0% | 5.2% | 5.8% | 6.1% |
| mind-diagnostics.org | 5.2% | 2.5% | 2.5% | 1.5% | 1.1% | 0.3% | 0.9% | 0.2% | 0.2% | 0.3% |
| growtherapy.com | 2.2% | 3.4% | 0.9% | 0.7% | 0.4% | 0.2% | 0.4% | 0.4% | 0.4% | 0.3% |
| linkedin.com | 1.9% | 4.4% | 11.8% | 12.5% | 11.2% | 8.8% | 5.9% | 5.8% | 5.4% | 6.0% |
| zocdoc.com | 1.0% | 5.2% | 9.0% | 6.5% | 3.9% | 2.9% | 1.8% | 1.9% | 2.0% | 1.5% |
| headway.co | 1.0% | 4.5% | 3.7% | 2.6% | 2.1% | 0.7% | 1.3% | 0.8% | 0.9% | 0.5% |
| therapyden.com | 0.5% | 1.8% | 2.1% | 1.7% | 1.1% | 0.3% | 0.8% | 0.6% | 0.4% | 0.2% |
| facebook.com | 0.4% | 1.3% | 2.4% | 2.6% | 2.9% | 3.6% | 3.2% | 4.0% | 4.3% | 3.4% |
| dr-leonardo.com | 0.4% | 0.5% | 1.5% | 1.4% | 2.0% | 1.8% | 1.7% | 1.5% | 1.3% | 1.6% |
| humantold.com | 0.3% | 2.1% | 0.5% | 0.6% | 0.4% | 0.3% | 0.3% | 0.2% | 0.1% | 0.1% |
| instagram.com | 0.2% | 0.6% | 1.1% | 3.1% | 3.5% | 3.6% | 3.7% | 3.8% | 3.0% | 3.6% |
| mapquest.com | 0.2% | 0.2% | 0.6% | 0.8% | 1.6% | 1.5% | 2.0% | 2.1% | 1.5% | 0.8% |
| therapyfinder.com | 0.0% | 0.8% | 0.8% | 1.5% | 3.0% | 3.1% | 1.6% | 1.1% | 1.1% | 1.3% |
| healthgrades.com | 0.0% | 0.4% | 0.8% | 1.0% | 1.6% | 1.8% | 2.0% | 1.7% | 1.6% | 1.0% |
| All Others | 44.4% | 55.4% | 56.9% | 58.9% | 61.0% | 66.8% | 68.4% | 70.7% | 72.0% | 73.3% |
No change up top. Psychology Today still holds a bit over four in ten of the #1 spot for therapist searches, with LinkedIn filling much of the middle of the first page.
That's it for this week -- quiet overall, with Dr. Leonardo the one name still steadily climbing.
If you'd like to keep tabs on what shows up when clients search for you, sign up for a free personalized search report. We'll do the watching.
Thanks again for your patience while we catch up on the editions we missed.
