This week the tide went out on almost everyone.
Look down the list and it's a sea of small declines. LinkedIn and Psychology Today both slipped a bit, and so did most of the names beneath them -- Instagram, Zocdoc, Therapy Finder, YouTube. No single site fell off a cliff... It's more that the whole field eased back a step at once. When everything moves together like that, it usually says more about a Google shuffle than about any one website. Just another algorithm change.
The exception is Dr. Leonardo. While the rest of the list drifted down, it climbed again to another new high. We need more information here.
Top 30 Websites for Therapists
These domains show up the most when searching for a specific therapist by name.
| Website | Domain Popularity | Search Result Position | ||||
|---|---|---|---|---|---|---|
| Score | 1 week | 4 week | Average | 1 week | 4 week | |
| linkedin.com |
72.1
|
▼ 1.8 | ▼ 2.6 |
6.0
|
▲ 0.1 | ▼ 0.1 |
| psychologytoday.com |
67.9
|
▼ 1.3 | ▼ 0.4 |
2.6
|
▲ 0.4 | ▲ 0.3 |
| facebook.com |
34.2
|
▲ 1.0 | ▲ 1.4 |
14.4
|
▲ 0.7 | 0.0 |
| instagram.com |
32.2
|
▼ 0.8 | ▲ 0.6 |
12.3
|
▲ 2.3 | ▲ 2.0 |
| zocdoc.com |
25.6
|
▼ 0.8 | ▼ 1.8 |
5.5
|
▲ 0.3 | ▼ 0.1 |
| headway.co |
21.5
|
▼ 0.1 | ▲ 0.4 |
6.9
|
▼ 0.3 | ▼ 1.0 |
| dr-leonardo.com |
16.6
|
▲ 0.5 | ▲ 3.9 |
10.1
|
▼ 0.6 | ▼ 1.5 |
| healthgrades.com |
14.8
|
▼ 0.3 | ▼ 1.9 |
14.6
|
▼ 1.3 | ▼ 0.6 |
| therapyfinder.com |
14.0
|
▼ 1.2 | ▼ 0.2 |
11.4
|
▼ 1.4 | ▼ 1.3 |
| mind-diagnostics.org |
12.3
|
▼ 0.2 | ▲ 0.1 |
3.3
|
▲ 0.2 | ▲ 0.6 |
| therapyden.com |
11.7
|
▲ 0.4 | ▼ 0.9 |
8.5
|
▲ 0.1 | ▲ 1.6 |
| youtube.com |
11.7
|
▼ 1.0 | ▼ 0.7 |
22.7
|
▲ 1.1 | ▲ 3.1 |
| usnews.com |
9.7
|
▼ 0.8 | ▼ 4.8 |
10.2
|
▼ 0.8 | ▼ 0.3 |
| growtherapy.com |
8.5
|
▲ 0.1 | ▼ 0.3 |
6.4
|
▼ 0.2 | ▲ 2.3 |
| npidb.org |
8.2
|
0.0 | ▼ 0.4 |
16.2
|
▲ 0.4 | ▲ 1.3 |
| therapist.com |
8.1
|
▼ 0.2 | ▼ 0.1 |
6.8
|
▲ 0.3 | ▲ 1.4 |
| mapquest.com |
7.8
|
▼ 0.2 | ▼ 0.8 |
13.2
|
▲ 1.0 | ▲ 0.9 |
| helloalma.com |
7.6
|
▼ 0.2 | 0.0 |
5.4
|
▲ 0.8 | ▼ 0.4 |
| medicalnewstoday.com |
7.5
|
▼ 0.2 | ▼ 1.2 |
13.0
|
▼ 2.1 | ▲ 0.3 |
| yelp.com |
7.3
|
▲ 0.2 | ▼ 0.5 |
11.6
|
▼ 0.2 | ▲ 1.3 |
| openpathcollective.org |
7.3
|
▲ 0.3 | ▲ 0.2 |
5.5
|
▼ 0.2 | ▼ 0.4 |
| 7cups.com |
6.9
|
▲ 0.1 | ▲ 0.9 |
9.6
|
▲ 2.0 | ▼ 0.7 |
| therapysolutionsforkids.com |
6.5
|
▼ 0.2 | ▼ 6.5 |
9.2
|
▲ 0.4 | ▲ 3.9 |
| psychhub.com |
5.8
|
▼ 0.3 | ▼ 0.1 |
7.0
|
▲ 1.3 | ▲ 1.9 |
| healthline.com |
5.8
|
▲ 0.6 | ▼ 1.4 |
10.5
|
▲ 0.5 | ▲ 4.6 |
| webmd.com |
5.6
|
▼ 0.5 | ▼ 1.8 |
17.5
|
▲ 4.0 | ▲ 3.2 |
| sharecare.com |
5.4
|
▼ 0.6 | ▼ 1.2 |
21.4
|
▼ 1.7 | ▼ 0.9 |
| clientsecure.me |
4.6
|
▼ 0.2 | ▼ 0.3 |
8.8
|
▼ 0.6 | ▼ 0.2 |
| rocketreach.co |
4.4
|
▲ 0.1 | ▼ 1.2 |
10.4
|
0.0 | ▲ 2.2 |
| thrivingcampus.com |
4.3
|
▲ 0.1 | ▲ 0.8 |
8.9
|
▼ 0.8 | ▼ 1.0 |
LinkedIn and Psychology Today are still one and two when clients search for a therapist, both easing back a little this week. The one moving the other way is Dr. Leonardo, which climbed to a new recent high while the rest of the list slipped.
Top 10 Biggest Shifts in Domain Popularity
These therapist directories and other websites are now appearing more (or less) frequently when people search for specific therapists' names.
Compared to 1 week ago:
| Website | Score | Change |
|---|---|---|
| linkedin.com | 72.10 | ▼ 1.80 |
| psychologytoday.com | 67.90 | ▼ 1.30 |
| therapyfinder.com | 14.00 | ▼ 1.17 |
| facebook.com | 34.17 | ▲ 1.00 |
| youtube.com | 11.67 | ▼ 1.00 |
| zocdoc.com | 25.58 | ▼ 0.84 |
| instagram.com | 32.17 | ▼ 0.83 |
| usnews.com | 9.67 | ▼ 0.83 |
| healthline.com | 5.75 | ▲ 0.58 |
| sharecare.com | 5.42 | ▼ 0.58 |
Compared to 4 weeks ago:
| Website | Score | Change |
|---|---|---|
| therapysolutionsforkids.com | 6.50 | ▼ 6.50 |
| usnews.com | 9.67 | ▼ 4.83 |
| dr-leonardo.com | 16.58 | ▲ 3.91 |
| linkedin.com | 72.10 | ▼ 2.60 |
| healthgrades.com | 14.75 | ▼ 1.92 |
| zocdoc.com | 25.58 | ▼ 1.84 |
| webmd.com | 5.58 | ▼ 1.75 |
| healthline.com | 5.75 | ▼ 1.42 |
| facebook.com | 34.17 | ▲ 1.42 |
| medicalnewstoday.com | 7.50 | ▼ 1.25 |
The biggest movers are almost all on the downside this week -- the leaders and a few of the mid-list directories giving back a point or so. Therapy Solutions for Kids continues to unwind its June surge, now well off the high it hit last month.
Domain Presence in the Top 10
This is a breakdown of the most common domains found at each search result position. The first 10 positions are the most critical, as they appear on the first page, so this breaks it down for positions 1 through 10.
| Website | Search Result Position | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
|
#1
|
#2
|
#3
|
#4
|
#5
|
#6
|
#7
|
#8
|
#9
|
#10
|
|
| psychologytoday.com | 37.4% | 17.8% | 5.5% | 5.2% | 4.2% | 5.1% | 6.3% | 4.8% | 4.6% | 4.6% |
| mind-diagnostics.org | 6.0% | 2.4% | 1.8% | 1.4% | 0.7% | 0.8% | 0.5% | 0.1% | 0.2% | 0.0% |
| linkedin.com | 3.6% | 10.1% | 16.3% | 10.8% | 8.9% | 7.2% | 4.5% | 4.0% | 3.0% | 3.0% |
| zocdoc.com | 3.0% | 5.5% | 6.2% | 3.8% | 3.8% | 2.3% | 1.7% | 2.0% | 1.4% | 1.0% |
| growtherapy.com | 2.6% | 2.1% | 0.8% | 0.8% | 0.5% | 0.6% | 0.5% | 0.4% | 0.2% | 0.1% |
| headway.co | 1.6% | 3.2% | 4.3% | 2.9% | 1.9% | 1.5% | 1.1% | 0.7% | 0.9% | 1.0% |
| helloalma.com | 0.9% | 2.1% | 1.4% | 1.3% | 0.9% | 0.5% | 0.3% | 0.2% | 0.2% | 0.0% |
| instagram.com | 0.5% | 1.1% | 2.1% | 3.2% | 2.9% | 3.1% | 3.0% | 2.6% | 2.5% | 2.0% |
| facebook.com | 0.1% | 1.6% | 1.8% | 2.6% | 2.4% | 4.0% | 3.6% | 2.7% | 2.3% | 2.0% |
| dr-leonardo.com | 0.1% | 0.7% | 1.5% | 1.9% | 2.3% | 2.3% | 2.0% | 1.7% | 1.7% | 2.4% |
| All Others | 44.2% | 53.4% | 58.3% | 66.1% | 71.5% | 72.6% | 76.5% | 80.8% | 83.0% | 83.9% |
Even with the broad pullback, Psychology Today held the #1 spot in therapist search results, its share barely budging in the high 30s.
That's it for this week!
Jon
