My goal was to publish a new edition of this report each week, but my father-in-law died unexpectedly, and so I haven't written here since -- until now.
My father-in-law, Dan Zappola, was a really good guy. We miss him. And just today, I published an attempt at honoring or paying tribute to him. I hope you'll give it a read.
This latest edition of this report will be light. One thing I wanted to note, however, is that while I did not publish reports the last two weeks, I still collected data for each of those weeks. So there's no gap in our ability to see these trends week-to-week. (Hurray for automations.)
Top 30 Websites for Therapists
These domains show up the most when searching for a specific therapist by name.
| Website | Domain Popularity | Search Result Position | ||||
|---|---|---|---|---|---|---|
| Score | 1 week | 4 week | Average | 1 week | 4 week | |
| linkedin.com |
75.6
|
▲ 0.1 | ▲ 0.7 |
7.8
|
▲ 0.6 | 0.0 |
| psychologytoday.com |
72.2
|
▼ 0.3 | ▼ 0.8 |
2.6
|
▲ 0.3 | ▲ 0.2 |
| facebook.com |
49.1
|
▲ 0.3 | ▼ 2.3 |
18.9
|
▼ 0.4 | ▼ 0.6 |
| instagram.com |
38.3
|
▲ 1.2 | ▲ 1.5 |
17.1
|
▼ 1.2 | ▼ 0.9 |
| zocdoc.com |
30.8
|
▼ 0.2 | ▲ 0.3 |
6.7
|
▲ 1.4 | ▲ 1.4 |
| mapquest.com |
24.0
|
▼ 2.1 | ▼ 4.2 |
19.8
|
▼ 0.5 | ▼ 4.2 |
| healthgrades.com |
19.8
|
▼ 1.5 | ▼ 2.5 |
19.0
|
▼ 1.0 | ▲ 1.8 |
| headway.co |
19.7
|
▼ 0.2 | ▲ 0.1 |
7.3
|
▼ 0.4 | ▼ 0.2 |
| npidb.org |
18.4
|
▼ 0.7 | ▼ 1.8 |
19.2
|
▼ 1.0 | ▼ 0.1 |
| therapyfinder.com |
16.3
|
▼ 0.3 | ▼ 1.4 |
12.6
|
▼ 0.4 | ▼ 0.2 |
| yelp.com |
14.9
|
▲ 0.3 | ▼ 0.8 |
22.2
|
▼ 2.0 | ▼ 0.2 |
| youtube.com |
14.2
|
▲ 1.1 | ▼ 0.6 |
23.9
|
▼ 2.3 | ▼ 0.6 |
| mind-diagnostics.org |
14.1
|
▲ 0.1 | ▼ 0.2 |
5.6
|
▼ 1.1 | ▼ 1.1 |
| sharecare.com |
14.1
|
▲ 0.2 | ▲ 0.7 |
24.7
|
▼ 1.9 | ▼ 4.5 |
| researchgate.net |
12.8
|
▲ 0.5 | ▼ 0.2 |
35.2
|
▼ 1.6 | ▲ 0.3 |
| therapyden.com |
12.7
|
▼ 0.3 | ▼ 0.2 |
10.8
|
▼ 0.2 | ▲ 0.7 |
| therapist.com |
12.0
|
▲ 0.3 | ▲ 1.5 |
12.0
|
▼ 0.6 | ▼ 2.7 |
| growtherapy.com |
11.0
|
▼ 0.2 | ▼ 0.8 |
20.4
|
▲ 1.2 | ▲ 4.9 |
| rocketreach.co |
10.7
|
▼ 0.7 | ▼ 3.6 |
17.5
|
▲ 0.8 | ▼ 0.3 |
| npiprofile.com |
10.2
|
▼ 0.8 | ▼ 3.5 |
32.0
|
▲ 0.7 | ▼ 4.4 |
| webmd.com |
10.0
|
▼ 0.3 | ▲ 1.2 |
24.4
|
▼ 0.4 | ▲ 2.6 |
| zoominfo.com |
9.8
|
▼ 0.6 | ▼ 3.2 |
23.6
|
▼ 3.0 | ▼ 5.4 |
| tiktok.com |
9.8
|
▲ 1.6 | ▲ 1.6 |
47.1
|
▼ 0.1 | ▼ 1.1 |
| 7cups.com |
9.7
|
▼ 1.5 | ▼ 0.9 |
13.5
|
▲ 0.3 | ▼ 3.4 |
| therapysolutionsforkids.com |
9.0
|
▼ 0.5 | ▲ 4.8 |
22.3
|
▼ 2.0 | ▼ 8.2 |
| medicalnewstoday.com |
8.7
|
▲ 0.4 | ▼ 0.4 |
11.4
|
▲ 0.8 | ▼ 0.6 |
| usnews.com |
8.5
|
▲ 2.8 | ▲ 2.7 |
33.9
|
▼ 2.4 | ▲ 1.4 |
| helloalma.com |
8.0
|
▼ 0.2 | ▼ 0.2 |
6.4
|
▼ 1.0 | ▲ 1.7 |
| psychhub.com |
7.2
|
▲ 0.7 | ▲ 0.5 |
14.0
|
▼ 0.4 | ▼ 2.1 |
| openpathcollective.org |
7.1
|
▲ 0.2 | ▲ 0.2 |
6.1
|
▲ 0.3 | ▲ 3.0 |
Nothing too crazy here, although I see that Therapy Solutions for Kids has had a slight surge in popularity.
Top 10 Biggest Shifts in Domain Popularity
These therapist directories and other websites are now appearing more (or less) frequently when people search for specific therapists' names.
Compared to 1 week ago:
| Website | Score | Change |
|---|---|---|
| usnews.com | 8.50 | ▲ 2.83 |
| mapquest.com | 24.00 | ▼ 2.08 |
| nih.gov | 6.67 | ▼ 1.83 |
| tiktok.com | 9.83 | ▲ 1.58 |
| healthgrades.com | 19.83 | ▼ 1.50 |
| 7cups.com | 9.70 | ▼ 1.50 |
| instagram.com | 38.33 | ▲ 1.25 |
| youtube.com | 14.17 | ▲ 1.09 |
| hhs.gov | 5.42 | ▼ 1.00 |
| npiprofile.com | 10.17 | ▼ 0.75 |
Compared to 4 weeks ago:
| Website | Score | Change |
|---|---|---|
| therapysolutionsforkids.com | 9.00 | ▲ 4.83 |
| mapquest.com | 24.00 | ▼ 4.17 |
| rocketreach.co | 10.67 | ▼ 3.58 |
| npiprofile.com | 10.17 | ▼ 3.50 |
| zoominfo.com | 9.83 | ▼ 3.25 |
| usnews.com | 8.50 | ▲ 2.67 |
| healthgrades.com | 19.83 | ▼ 2.50 |
| facebook.com | 49.08 | ▼ 2.34 |
| npidb.org | 18.42 | ▼ 1.83 |
| tiktok.com | 9.83 | ▲ 1.58 |
Why is it helpful for US News to have a therapist directory? No idea. But it's seen a slight uptick.
Domain Presence in the Top 10
This is a breakdown of the most common domains found at each search result position. The first 10 positions are the most critical, as they appear on the first page, so this breaks it down for positions 1 through 10.
| Website | Search Result Position | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
|
#1
|
#2
|
#3
|
#4
|
#5
|
#6
|
#7
|
#8
|
#9
|
#10
|
|
| psychologytoday.com | 43.1% | 21.4% | 5.1% | 5.0% | 5.3% | 4.8% | 6.5% | 6.5% | 4.7% | 6.9% |
| mind-diagnostics.org | 5.7% | 2.1% | 2.3% | 1.0% | 1.6% | 0.8% | 0.5% | 0.6% | 0.3% | 0.1% |
| linkedin.com | 1.4% | 4.5% | 9.2% | 11.6% | 9.6% | 10.6% | 7.0% | 4.9% | 5.3% | 3.8% |
| zocdoc.com | 1.2% | 4.7% | 8.7% | 5.5% | 5.3% | 2.7% | 2.3% | 2.5% | 1.7% | 1.5% |
| headway.co | 0.9% | 2.8% | 2.9% | 3.1% | 2.1% | 1.5% | 0.8% | 1.0% | 0.6% | 0.8% |
| growtherapy.com | 0.7% | 2.6% | 1.7% | 1.0% | 0.5% | 0.2% | 0.6% | 0.5% | 0.5% | 0.8% |
| helloalma.com | 0.6% | 1.5% | 2.6% | 1.0% | 1.2% | 0.6% | 0.5% | 0.3% | 0.3% | 0.1% |
| therapist.com | 0.6% | 1.3% | 1.2% | 1.2% | 1.2% | 1.4% | 1.2% | 1.7% | 1.6% | 1.9% |
| sondermind.com | 0.5% | 2.0% | 1.3% | 0.3% | 0.1% | 0.1% | 0.5% | 0.1% | 0.1% | 0.3% |
| mapquest.com | 0.3% | 0.5% | 1.0% | 1.4% | 2.1% | 1.7% | 1.6% | 1.5% | 1.4% | 1.3% |
| facebook.com | 0.2% | 1.5% | 1.8% | 3.3% | 3.3% | 3.3% | 3.9% | 3.9% | 4.0% | 3.3% |
| instagram.com | 0.1% | 0.7% | 1.1% | 2.2% | 3.8% | 3.9% | 3.3% | 3.0% | 2.5% | 3.2% |
| therapyfinder.com | 0.0% | 0.3% | 1.0% | 1.1% | 1.0% | 2.1% | 1.6% | 1.5% | 1.7% | 1.6% |
| All Others | 44.7% | 54.1% | 60.1% | 62.3% | 62.9% | 66.3% | 69.7% | 72.0% | 75.3% | 74.4% |
It looks like Mind Diagnostics has quite a few results in the #1 slot. Interestingly, they're one of those websites that simply link out to BetterHelp.
Does each edition need to have some big revelation about securing your top search results as a therapist? Probably not.
So given all that's happened over at my household, here's some other ideas:
- Tell your friends and family that you appreciate them. Be specific.
- Give a good tip when you go out to eat.
- Splurge on vacation.
That's it for now. Take care.
Jon
