This was a quiet week -- and I'll take it.
The main thing I look for each week is a new name rocketing up out of nowhere. That's usually the sign of a fresh therapist directory scraping profiles and getting indexed by Google. This week, there wasn't one.
But we're still stuck with this one that concerns me...
Dr. Leonardo -- the website-builder platform that puts therapists on its own subdomains. It ticked up again to a new recent high.
And what bothers me is that it clearly created profiles (or standalone websites, in this case) for therapists without their permission. (Otherwise, they wouldn't have an option to claim them.)
And what bothers me even more is that the information for these therapists is clearly wrong.
Each "claimable" profile that I can find lists these as the therapist's hours:
- Sunday: Closed
- Monday: 9:00 - 5:00
- Tuesday: 9:00 - 5:00
- Wednesday: 9:00 - 5:00
- Thursday: 9:00 - 5:00
- Friday: 9:00 - 5:00
- Saturday: Closed
Does that sound accurate to you?
If you're listed on the Dr. Leonardo website, please try to remove yourself. I'm curious to know what the process is like. (You can email me at jon@quilltherapysolutions.com)
Top 30 Websites for Therapists
These domains show up the most when searching for a specific therapist by name.
| Website | Domain Popularity | Search Result Position | ||||
|---|---|---|---|---|---|---|
| Score | 1 week | 4 week | Average | 1 week | 4 week | |
| linkedin.com |
73.9
|
▼ 0.9 | ▲ 8.0 |
6.1
|
0.0 | ▲ 1.4 |
| psychologytoday.com |
69.2
|
▲ 0.6 | ▲ 7.0 |
3.0
|
▼ 0.2 | ▲ 2.0 |
| facebook.com |
33.2
|
▼ 0.2 | ▲ 0.8 |
15.1
|
▼ 0.2 | ▼ 0.5 |
| instagram.com |
33.0
|
▲ 1.2 | ▲ 2.6 |
14.6
|
▼ 1.0 | ▲ 0.4 |
| zocdoc.com |
26.4
|
0.0 | ▲ 4.0 |
5.8
|
▼ 0.2 | ▲ 0.6 |
| headway.co |
21.6
|
▲ 0.9 | ▲ 4.1 |
6.6
|
▼ 0.7 | ▲ 3.0 |
| dr-leonardo.com |
16.1
|
▲ 0.7 | ▲ 5.2 |
9.5
|
▲ 0.2 | ▲ 0.3 |
| therapyfinder.com |
15.2
|
▲ 1.0 | ▲ 3.7 |
10.0
|
▲ 0.4 | 0.0 |
| healthgrades.com |
15.1
|
▼ 0.5 | ▼ 1.0 |
13.3
|
▲ 0.5 | ▲ 2.9 |
| youtube.com |
12.7
|
▲ 0.2 | ▲ 0.6 |
23.8
|
▲ 0.3 | ▲ 0.8 |
| mind-diagnostics.org |
12.6
|
▲ 0.2 | ▲ 1.8 |
3.5
|
▼ 0.1 | ▲ 0.7 |
| therapyden.com |
11.3
|
▲ 0.1 | ▲ 0.9 |
8.6
|
▲ 0.6 | ▲ 2.6 |
| usnews.com |
10.5
|
▲ 0.6 | ▲ 5.5 |
9.5
|
▲ 1.3 | ▲ 6.3 |
| growtherapy.com |
8.4
|
▼ 0.4 | ▲ 0.8 |
6.2
|
▲ 1.3 | ▲ 4.8 |
| therapist.com |
8.3
|
0.0 | ▲ 1.6 |
7.1
|
▼ 1.3 | ▼ 0.1 |
| npidb.org |
8.2
|
▼ 0.6 | ▲ 0.1 |
16.6
|
▲ 1.0 | ▲ 1.6 |
| mapquest.com |
8.0
|
▲ 0.2 | ▼ 0.2 |
14.2
|
▼ 1.8 | ▲ 1.2 |
| helloalma.com |
7.8
|
▼ 0.1 | ▲ 2.2 |
6.2
|
▼ 0.5 | ▼ 0.2 |
| medicalnewstoday.com |
7.7
|
▼ 0.2 | ▼ 0.2 |
11.0
|
▲ 1.4 | ▲ 4.2 |
| yelp.com |
7.1
|
▼ 0.9 | ▼ 0.1 |
11.4
|
▲ 2.0 | ▲ 4.4 |
| openpathcollective.org |
7.0
|
▼ 0.2 | ▲ 1.2 |
5.4
|
▲ 1.4 | ▲ 0.8 |
| 7cups.com |
6.8
|
▲ 1.0 | ▲ 2.2 |
11.6
|
▼ 1.3 | ▼ 1.4 |
| therapysolutionsforkids.com |
6.8
|
▲ 0.3 | ▼ 6.7 |
9.7
|
▼ 0.9 | ▲ 3.2 |
| psychhub.com |
6.1
|
▲ 0.1 | ▲ 1.1 |
8.3
|
0.0 | ▼ 0.2 |
| webmd.com |
6.1
|
▼ 0.4 | ▼ 0.2 |
21.4
|
▼ 0.9 | ▲ 1.7 |
| sharecare.com |
6.0
|
▼ 0.7 | ▼ 0.4 |
19.6
|
▲ 2.0 | ▲ 0.2 |
| healthline.com |
5.2
|
▼ 0.2 | ▼ 0.7 |
11.0
|
▼ 1.2 | ▲ 0.6 |
| clientsecure.me |
4.8
|
▲ 0.1 | ▲ 0.7 |
8.2
|
▼ 0.4 | 0.0 |
| rula.com |
4.5
|
▲ 0.3 | ▲ 1.2 |
6.6
|
▲ 0.5 | ▲ 2.1 |
| researchgate.net |
4.4
|
▼ 0.5 | ▼ 0.1 |
15.4
|
▲ 0.3 | ▲ 5.1 |
No surprises up top: LinkedIn is still the most visible domain when clients search for a therapist, and Psychology Today still owns the top of the page. Both are up nicely over the past month. Below them, Dr. Leonardo is the one that keeps quietly gaining some ground.
Top 10 Biggest Shifts in Domain Popularity
These therapist directories and other websites are now appearing more (or less) frequently when people search for specific therapists' names.
Compared to 1 week ago:
| Website | Score | Change |
|---|---|---|
| instagram.com | 33.00 | ▲ 1.17 |
| 7cups.com | 6.80 | ▲ 1.00 |
| therapyfinder.com | 15.17 | ▲ 1.00 |
| yelp.com | 7.08 | ▼ 0.92 |
| linkedin.com | 73.90 | ▼ 0.90 |
| headway.co | 21.60 | ▲ 0.90 |
| sharecare.com | 6.00 | ▼ 0.67 |
| dr-leonardo.com | 16.08 | ▲ 0.66 |
| psychologytoday.com | 69.20 | ▲ 0.60 |
| npidb.org | 8.25 | ▼ 0.58 |
Compared to 4 weeks ago:
| Website | Score | Change |
|---|---|---|
| linkedin.com | 73.90 | ▲ 8.00 |
| psychologytoday.com | 69.20 | ▲ 7.00 |
| therapysolutionsforkids.com | 6.75 | ▼ 6.67 |
| usnews.com | 10.50 | ▲ 5.50 |
| dr-leonardo.com | 16.08 | ▲ 5.25 |
| headway.co | 21.60 | ▲ 4.10 |
| zocdoc.com | 26.42 | ▲ 4.00 |
| therapyfinder.com | 15.17 | ▲ 3.67 |
| instagram.com | 33.00 | ▲ 2.58 |
| 7cups.com | 6.80 | ▲ 2.20 |
Nothing dramatic here -- the biggest shifts are small ones among sites already in the report, like Instagram and Therapy Finder each ticking up a bit. No unfamiliar name storming the list.
Domain Presence in the Top 10
This is a breakdown of the most common domains found at each search result position. The first 10 positions are the most critical, as they appear on the first page, so this breaks it down for positions 1 through 10.
| Website | Search Result Position | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
|
#1
|
#2
|
#3
|
#4
|
#5
|
#6
|
#7
|
#8
|
#9
|
#10
|
|
| psychologytoday.com | 37.3% | 18.1% | 5.6% | 5.4% | 5.0% | 4.9% | 5.9% | 5.7% | 5.6% | 5.8% |
| mind-diagnostics.org | 6.0% | 2.1% | 1.9% | 1.4% | 0.8% | 0.7% | 0.6% | 0.2% | 0.1% | 0.0% |
| linkedin.com | 4.0% | 10.2% | 15.1% | 12.6% | 9.2% | 6.7% | 5.3% | 4.0% | 4.3% | 3.3% |
| zocdoc.com | 3.2% | 5.6% | 6.2% | 4.1% | 3.1% | 2.3% | 1.4% | 2.1% | 1.6% | 1.2% |
| growtherapy.com | 2.9% | 2.2% | 0.9% | 0.5% | 0.4% | 0.8% | 0.3% | 0.6% | 0.3% | 0.3% |
| headway.co | 1.5% | 4.0% | 4.3% | 2.8% | 2.0% | 1.1% | 1.1% | 0.7% | 0.7% | 0.5% |
| therapist.com | 0.9% | 2.2% | 0.8% | 1.1% | 0.9% | 0.5% | 0.5% | 0.5% | 0.6% | 0.7% |
| instagram.com | 0.4% | 1.3% | 1.7% | 2.5% | 3.4% | 3.5% | 2.6% | 2.5% | 2.5% | 1.7% |
| therapyfinder.com | 0.2% | 0.8% | 0.9% | 1.5% | 1.3% | 1.8% | 2.1% | 1.7% | 1.1% | 0.9% |
| facebook.com | 0.1% | 1.3% | 1.9% | 2.3% | 3.2% | 3.0% | 2.7% | 2.2% | 2.7% | 1.9% |
| dr-leonardo.com | 0.1% | 0.7% | 1.2% | 2.3% | 3.3% | 2.1% | 1.6% | 1.9% | 1.7% | 2.4% |
| All Others | 43.4% | 51.5% | 59.5% | 63.5% | 67.4% | 72.6% | 75.9% | 77.9% | 78.8% | 81.3% |
Psychology Today holds the #1 spot in therapist search results, its share sitting steady in the high 30s.
That's it for this week!
If you'd like to know the moment a new website starts showing up when clients search your name, sign up for a free personalized search report. We'll watch it for you each week.
Jon
