NPI Profile

Analysis of therapist search results for NPI Profile and their npiprofile.com website.

Website Overview: NPI Profile, according to its website, is "the web's free NPI reference site". It lets you look up doctors, organizations, and other medical professionals.

Therapist Search Result Trends for NPI Profile

These graphs help show the general trend of how often and where npiprofile.com is included in search results for specific therapists.

Appearance Scores

Average Positions

Note: Appearance Score is how frequently this website shows up (so a higher number means it's more popular or common), while Average Position is where in those search results this website is displayed (so a lower number means it's higher up on the page and more likely to be clicked).

NPI Profile has a pretty solid presence in search results for therapist names. Given that it's displaying data that's publicly available from the NPI database, and therapists are registered in the NPI database, all of these pages are easy low-hanging fruit for therapists who don't have a strong web presence elsewhere.

To see how NPI Profile stacks up against the rest of the popular therapist directories and other websites, read the latest edition of our Therapist Search Report.

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Note: These statistics are intended to highlight broad patterns we've observed when searching for therapists by name. While we use a consistent methodology and a reasonable sample size, the results are not exhaustive. They may not reflect every search variation, every geographic region, or every change in search engine algorithms. This information should be viewed as a general snapshot, not a definitive or complete record. (And if you have ideas on how we can make our analysis even better, we'd love to hear them!)

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