Instagram

Analysis of therapist search results for Instagram and their instagram.com website.

Website Overview: Instagram is a social media platform owned by Meta that focuses on visual content. People share photos, short videos, stories, etc. While frequently used for personal profiles, professionals and businesses (like therapists and therapy practices) also have accounts.

Therapist Search Result Trends for Instagram

These graphs help show the general trend of how often and where instagram.com is included in search results for specific therapists.

Appearance Scores

Average Positions

Note: Appearance Score is how frequently this website shows up (so a higher number means it's more popular or common), while Average Position is where in those search results this website is displayed (so a lower number means it's higher up on the page and more likely to be clicked).

Instagram shows up regularly/consistently in therapist search results, though usually not at the very top of the page. As of September 2025, its appearance score is fairly steady, hovering in the high 30s, with its average position around the high teens to low 20s. (This means that its results are often on the second page, not the first page, of search results.)

One detail to keep in mind here, if you're a therapist -- when folks search your name, do they come across your professional Instagram page, or your personal Instagram page? And if it's the latter, does it accurately and positively reflect what you do professional as a therapist? If you're using your real full name on your personal Instagram profile, there's a good chance that clients are taking a look!

To see how Instagram stacks up against the rest of the popular therapist directories and other websites, read the latest edition of our Therapist Search Report.

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Note: These statistics are intended to highlight broad patterns we've observed when searching for therapists by name. While we use a consistent methodology and a reasonable sample size, the results are not exhaustive. They may not reflect every search variation, every geographic region, or every change in search engine algorithms. This information should be viewed as a general snapshot, not a definitive or complete record. (And if you have ideas on how we can make our analysis even better, we'd love to hear them!)

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