A quiet week. LinkedIn and Psychology Today held their positions at the top, and most everything else moved only a little.
The one trend still worth noting is the social platforms. Facebook was flat this week, but it's now well below where it was a month ago -- the slow decline we've been tracking is no longer in doubt. And Instagram has been quietly heading the same way. So it's the two Meta-owned platforms in particular giving up ground in therapist search results, while the directories around them mostly hold.
Why? Hard to say from the data alone. Could be a shift in how Google weighs social profiles for these searches. We'll keep watching.
A timing note: this is a back-published edition, written during our catch-up after a pause this spring. The searches ran automatically the whole time, so no data was lost -- and AI is helping with the writing.
Top 30 Websites for Therapists
These domains show up the most when searching for a specific therapist by name.
| Website | Domain Popularity | Search Result Position | ||||
|---|---|---|---|---|---|---|
| Score | 1 week | 4 week | Average | 1 week | 4 week | |
| linkedin.com |
76.5
|
0.0 | ▲ 0.9 |
6.9
|
▼ 0.4 | ▲ 0.9 |
| psychologytoday.com |
71.4
|
▼ 0.5 | ▼ 0.8 |
2.5
|
▼ 0.1 | 0.0 |
| facebook.com |
38.9
|
▼ 0.9 | ▼ 10.2 |
14.9
|
▼ 0.2 | ▲ 4.0 |
| instagram.com |
31.6
|
▼ 2.2 | ▼ 6.8 |
11.8
|
▲ 2.5 | ▲ 5.3 |
| zocdoc.com |
28.7
|
▲ 0.3 | ▼ 2.2 |
6.6
|
▼ 0.3 | ▲ 0.1 |
| healthgrades.com |
19.3
|
▲ 1.0 | ▼ 0.5 |
13.4
|
▲ 0.7 | ▲ 5.6 |
| headway.co |
19.1
|
▲ 0.1 | ▼ 0.6 |
6.0
|
▲ 0.3 | ▲ 1.3 |
| mapquest.com |
18.0
|
▼ 1.2 | ▼ 6.0 |
15.5
|
▼ 0.2 | ▲ 4.3 |
| therapyfinder.com |
14.8
|
▼ 1.0 | ▼ 1.6 |
10.5
|
▼ 0.6 | ▲ 2.1 |
| npidb.org |
14.2
|
▼ 0.4 | ▼ 4.2 |
15.3
|
▲ 1.9 | ▲ 4.0 |
| mind-diagnostics.org |
13.0
|
▼ 0.7 | ▼ 1.1 |
4.0
|
▲ 0.5 | ▲ 1.6 |
| youtube.com |
12.9
|
▲ 0.4 | ▼ 1.2 |
16.6
|
▲ 1.8 | ▲ 7.3 |
| therapyden.com |
12.7
|
▲ 0.8 | 0.0 |
8.6
|
▼ 0.3 | ▲ 2.2 |
| sharecare.com |
12.3
|
▼ 0.3 | ▼ 1.8 |
16.5
|
▲ 0.7 | ▲ 8.2 |
| yelp.com |
12.2
|
0.0 | ▼ 2.8 |
15.7
|
▲ 1.6 | ▲ 6.5 |
| 7cups.com |
10.3
|
▲ 0.3 | ▲ 0.6 |
9.9
|
▲ 0.6 | ▲ 3.6 |
| growtherapy.com |
10.1
|
▲ 0.9 | ▼ 0.9 |
14.1
|
▼ 2.6 | ▲ 6.3 |
| zoominfo.com |
10.1
|
▼ 0.5 | ▲ 0.2 |
15.5
|
▲ 0.2 | ▲ 8.1 |
| therapist.com |
9.6
|
▼ 0.4 | ▼ 2.4 |
8.5
|
▲ 0.7 | ▲ 3.5 |
| rocketreach.co |
9.2
|
▼ 1.0 | ▼ 1.4 |
15.4
|
▼ 0.8 | ▲ 2.1 |
| npiprofile.com |
8.8
|
▲ 0.3 | ▼ 1.4 |
21.9
|
▲ 3.1 | ▲ 10.2 |
| webmd.com |
8.7
|
▼ 0.1 | ▼ 1.3 |
18.2
|
▼ 1.0 | ▲ 6.2 |
| helloalma.com |
8.1
|
▲ 1.2 | ▲ 0.1 |
6.8
|
▼ 2.1 | ▼ 0.5 |
| medicalnewstoday.com |
7.9
|
▼ 0.4 | ▼ 0.8 |
10.0
|
▲ 0.8 | ▲ 1.4 |
| openpathcollective.org |
6.8
|
0.0 | ▼ 0.2 |
6.2
|
▼ 0.4 | ▼ 0.1 |
| researchgate.net |
6.6
|
▼ 1.2 | ▼ 6.2 |
24.1
|
▲ 0.9 | ▲ 11.1 |
| healthline.com |
6.2
|
▼ 0.8 | 0.0 |
10.3
|
▲ 2.6 | ▲ 3.3 |
| psychhub.com |
5.8
|
▼ 0.3 | ▼ 1.3 |
11.0
|
▲ 2.2 | ▲ 3.0 |
| doximity.com |
5.5
|
▲ 0.3 | ▼ 0.3 |
16.6
|
▼ 2.8 | ▲ 1.4 |
| therapysolutionsforkids.com |
5.2
|
▼ 1.1 | ▼ 3.8 |
15.1
|
0.0 | ▲ 7.2 |
No real change up top: LinkedIn is the most visible site for therapists, and Psychology Today owns the top of the page when someone searches for one. The clearest movement underneath is Facebook and Instagram, both down notably over the month.
Top 10 Biggest Shifts in Domain Popularity
These therapist directories and other websites are now appearing more (or less) frequently when people search for specific therapists' names.
Compared to 1 week ago:
| Website | Score | Change |
|---|---|---|
| instagram.com | 31.58 | ▼ 2.25 |
| mapquest.com | 18.00 | ▼ 1.17 |
| researchgate.net | 6.58 | ▼ 1.17 |
| helloalma.com | 8.08 | ▲ 1.16 |
| therapysolutionsforkids.com | 5.25 | ▼ 1.08 |
| therapyfinder.com | 14.75 | ▼ 1.00 |
| healthgrades.com | 19.33 | ▲ 1.00 |
| rocketreach.co | 9.25 | ▼ 1.00 |
| facebook.com | 38.92 | ▼ 0.91 |
| growtherapy.com | 10.08 | ▲ 0.91 |
Compared to 4 weeks ago:
| Website | Score | Change |
|---|---|---|
| facebook.com | 38.92 | ▼ 10.16 |
| instagram.com | 31.58 | ▼ 6.75 |
| researchgate.net | 6.58 | ▼ 6.25 |
| mapquest.com | 18.00 | ▼ 6.00 |
| npidb.org | 14.17 | ▼ 4.25 |
| therapysolutionsforkids.com | 5.25 | ▼ 3.75 |
| yelp.com | 12.17 | ▼ 2.75 |
| therapist.com | 9.58 | ▼ 2.42 |
| zocdoc.com | 28.67 | ▼ 2.16 |
| sharecare.com | 12.33 | ▼ 1.75 |
Nothing dramatic here this week -- the movers are small, and there's no new directory rising out of nowhere. The standouts are still Facebook and Instagram, but as part of a slow monthlong decline rather than any sudden drop.
Domain Presence in the Top 10
This is a breakdown of the most common domains found at each search result position. The first 10 positions are the most critical, as they appear on the first page, so this breaks it down for positions 1 through 10.
| Website | Search Result Position | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
|
#1
|
#2
|
#3
|
#4
|
#5
|
#6
|
#7
|
#8
|
#9
|
#10
|
|
| psychologytoday.com | 45.0% | 19.2% | 5.7% | 4.7% | 4.5% | 5.3% | 6.0% | 6.2% | 6.7% | 6.5% |
| mind-diagnostics.org | 5.5% | 2.7% | 2.6% | 1.1% | 0.9% | 0.8% | 0.4% | 0.1% | 0.4% | 0.2% |
| linkedin.com | 1.9% | 5.1% | 9.6% | 12.2% | 11.3% | 11.4% | 5.5% | 6.6% | 6.3% | 5.1% |
| growtherapy.com | 1.3% | 3.6% | 0.8% | 0.9% | 0.6% | 0.2% | 0.4% | 0.6% | 0.3% | 0.6% |
| humantold.com | 1.0% | 2.6% | 0.1% | 0.1% | 0.1% | 0.3% | 0.1% | 0.3% | 0.0% | 0.3% |
| headway.co | 0.7% | 3.8% | 4.0% | 2.7% | 2.0% | 1.4% | 1.3% | 0.5% | 0.6% | 0.6% |
| helloalma.com | 0.7% | 1.1% | 2.8% | 1.4% | 0.7% | 0.8% | 0.5% | 0.4% | 0.2% | 0.1% |
| zocdoc.com | 0.5% | 4.2% | 10.1% | 6.2% | 3.7% | 2.1% | 2.6% | 2.5% | 2.0% | 2.3% |
| therapyden.com | 0.3% | 2.0% | 1.7% | 2.0% | 1.2% | 0.9% | 0.7% | 0.5% | 0.4% | 0.4% |
| facebook.com | 0.2% | 1.7% | 2.0% | 2.7% | 3.0% | 3.0% | 5.0% | 3.4% | 4.0% | 2.4% |
| openpathcollective.org | 0.2% | 1.0% | 2.1% | 1.3% | 0.9% | 0.5% | 0.5% | 0.2% | 0.2% | 0.2% |
| instagram.com | 0.1% | 0.8% | 1.7% | 3.2% | 4.2% | 3.3% | 3.8% | 3.1% | 2.9% | 2.4% |
| mapquest.com | 0.1% | 0.5% | 1.0% | 1.6% | 1.1% | 1.7% | 1.9% | 1.8% | 1.7% | 0.7% |
| healthgrades.com | 0.0% | 0.3% | 0.9% | 1.2% | 1.4% | 1.0% | 1.8% | 1.1% | 1.4% | 2.1% |
| therapyfinder.com | 0.0% | 0.2% | 0.9% | 0.9% | 1.8% | 2.0% | 1.7% | 1.5% | 1.1% | 0.9% |
| All Others | 42.5% | 51.2% | 54.0% | 57.8% | 62.6% | 65.3% | 67.8% | 71.2% | 71.8% | 75.2% |
Psychology Today still holds close to half of the #1 spot for therapist searches. If your profile lives there, that result is almost certainly on page one when someone looks up your name.
That's it for this week -- fairly quiet, with the big social platforms slowly fading being the only real thread.
If you'd like to monitor what shows up when clients search your name, grab a free personalized search report. We'll flag anything that changes.
Thanks again for your understanding as we get caught up on the missed editions.
