Most of the top domains eased off a little this week -- unremarkable on its own; these scores wiggle around all the time.
The one worth watching is Facebook. It dropped again, and it's now lower than it was during the dip earlier this month -- a brief recovery in between didn't hold. Over the past month, it's the biggest decliner among the sites that show up when someone searches for a therapist.
And there's a flip side. LinkedIn hit a new recent high while most things around it fell, and Psychology Today tightened its grip on the very top of the page. So the two leaders aren't just holding -- they're slowly pulling away.
A timing note: this is a back-published edition. We paused for a while this spring after a death in the family; the searches kept running automatically, so the data's all here, and AI is helping us catch up on the writing.
Top 30 Websites for Therapists
These domains show up the most when searching for a specific therapist by name.
| Website | Domain Popularity | Search Result Position | ||||
|---|---|---|---|---|---|---|
| Score | 1 week | 4 week | Average | 1 week | 4 week | |
| linkedin.com |
76.5
|
▲ 1.6 | ▲ 1.0 |
6.5
|
▲ 0.6 | ▲ 1.9 |
| psychologytoday.com |
71.9
|
▼ 1.3 | ▼ 0.6 |
2.4
|
▲ 1.4 | ▲ 0.5 |
| facebook.com |
39.8
|
▼ 5.8 | ▼ 8.9 |
14.7
|
▲ 1.2 | ▲ 3.8 |
| instagram.com |
33.8
|
▼ 0.5 | ▼ 3.2 |
14.3
|
▼ 0.9 | ▲ 1.5 |
| zocdoc.com |
28.3
|
▼ 0.8 | ▼ 2.7 |
6.3
|
▲ 0.6 | ▲ 1.8 |
| mapquest.com |
19.2
|
▼ 1.2 | ▼ 6.9 |
15.3
|
▲ 1.4 | ▲ 4.0 |
| headway.co |
19.0
|
▼ 0.4 | ▼ 0.9 |
6.3
|
▲ 0.5 | ▲ 0.7 |
| healthgrades.com |
18.3
|
▼ 0.4 | ▼ 3.0 |
14.1
|
0.0 | ▲ 3.8 |
| therapyfinder.com |
15.8
|
▼ 2.0 | ▼ 0.9 |
9.9
|
▲ 2.2 | ▲ 2.3 |
| npidb.org |
14.6
|
▼ 1.7 | ▼ 4.5 |
17.2
|
▼ 1.3 | ▲ 1.1 |
| mind-diagnostics.org |
13.7
|
▲ 0.3 | ▼ 0.3 |
4.4
|
▼ 1.3 | ▲ 0.1 |
| sharecare.com |
12.7
|
▼ 0.7 | ▼ 1.2 |
17.2
|
▲ 1.7 | ▲ 5.7 |
| youtube.com |
12.5
|
▼ 0.4 | ▼ 0.6 |
18.4
|
▲ 1.4 | ▲ 3.1 |
| yelp.com |
12.2
|
▼ 0.8 | ▼ 2.4 |
17.3
|
▲ 3.1 | ▲ 2.9 |
| therapyden.com |
11.9
|
▼ 0.9 | ▼ 1.1 |
8.3
|
▲ 1.5 | ▲ 2.3 |
| zoominfo.com |
10.6
|
▼ 1.9 | ▲ 0.2 |
15.7
|
▲ 0.8 | ▲ 4.8 |
| rocketreach.co |
10.2
|
▼ 1.7 | ▼ 1.1 |
14.6
|
▲ 1.8 | ▲ 3.8 |
| therapist.com |
10.0
|
▼ 0.7 | ▼ 1.7 |
9.2
|
▲ 1.9 | ▲ 2.3 |
| 7cups.com |
10.0
|
▼ 0.3 | ▼ 1.2 |
10.4
|
▲ 0.3 | ▲ 3.3 |
| growtherapy.com |
9.2
|
▼ 0.9 | ▼ 2.1 |
11.4
|
▲ 2.4 | ▲ 10.1 |
| webmd.com |
8.8
|
▼ 0.2 | ▼ 1.6 |
17.2
|
▲ 1.4 | ▲ 6.9 |
| npiprofile.com |
8.4
|
▼ 6.0 | ▼ 2.5 |
25.0
|
▼ 1.8 | ▲ 7.8 |
| medicalnewstoday.com |
8.3
|
▼ 0.3 | ▲ 0.1 |
10.8
|
▲ 0.4 | ▲ 1.4 |
| researchgate.net |
7.8
|
▼ 1.8 | ▼ 4.6 |
25.0
|
▲ 5.3 | ▲ 8.6 |
| healthline.com |
7.1
|
▼ 0.2 | ▲ 0.5 |
12.9
|
▼ 1.9 | ▼ 0.9 |
| helloalma.com |
6.9
|
▼ 0.7 | ▼ 1.2 |
4.8
|
▲ 1.1 | ▲ 0.6 |
| openpathcollective.org |
6.8
|
▼ 0.2 | ▼ 0.1 |
5.8
|
▲ 0.2 | ▲ 0.6 |
| therapysolutionsforkids.com |
6.3
|
▼ 1.5 | ▼ 3.2 |
15.1
|
▲ 0.1 | ▲ 5.2 |
| psychhub.com |
6.2
|
▼ 0.5 | ▼ 0.3 |
13.2
|
▼ 0.2 | ▲ 0.4 |
| hhs.gov |
6.1
|
0.0 | ▼ 0.3 |
11.5
|
▲ 2.7 | ▲ 1.5 |
LinkedIn is the standout -- up while the rest of the field slipped, and the most visible site for therapists by a comfortable margin. Psychology Today sits just behind it on overall visibility but, as always, owns the actual top of the page. Below the two of them, most domains gave back a little ground.
Top 10 Biggest Shifts in Domain Popularity
These therapist directories and other websites are now appearing more (or less) frequently when people search for specific therapists' names.
Compared to 1 week ago:
| Website | Score | Change |
|---|---|---|
| npiprofile.com | 8.42 | ▼ 6.00 |
| facebook.com | 39.83 | ▼ 5.75 |
| tiktok.com | 5.17 | ▼ 2.66 |
| therapyfinder.com | 15.75 | ▼ 2.00 |
| zoominfo.com | 10.58 | ▼ 1.92 |
| researchgate.net | 7.75 | ▼ 1.83 |
| npidb.org | 14.58 | ▼ 1.67 |
| rocketreach.co | 10.25 | ▼ 1.67 |
| linkedin.com | 76.50 | ▲ 1.60 |
| therapysolutionsforkids.com | 6.33 | ▼ 1.50 |
Compared to 4 weeks ago:
| Website | Score | Change |
|---|---|---|
| facebook.com | 39.83 | ▼ 8.92 |
| mapquest.com | 19.17 | ▼ 6.91 |
| researchgate.net | 7.75 | ▼ 4.58 |
| npidb.org | 14.58 | ▼ 4.50 |
| instagram.com | 33.83 | ▼ 3.25 |
| therapysolutionsforkids.com | 6.33 | ▼ 3.17 |
| tiktok.com | 5.17 | ▼ 3.08 |
| healthgrades.com | 18.33 | ▼ 3.00 |
| zocdoc.com | 28.33 | ▼ 2.67 |
| npiprofile.com | 8.42 | ▼ 2.50 |
Two movers stand out, for opposite reasons. The NPI lookup site npiprofile fell sharply -- but that just unwinds an odd one-week jump it had recently, so it's a non-story. Facebook is the one that matters: its drop here is part of a steady decline, not a blip.
Domain Presence in the Top 10
This is a breakdown of the most common domains found at each search result position. The first 10 positions are the most critical, as they appear on the first page, so this breaks it down for positions 1 through 10.
| Website | Search Result Position | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
|
#1
|
#2
|
#3
|
#4
|
#5
|
#6
|
#7
|
#8
|
#9
|
#10
|
|
| psychologytoday.com | 46.3% | 19.8% | 5.6% | 3.4% | 5.2% | 5.5% | 6.4% | 6.0% | 6.1% | 7.5% |
| mind-diagnostics.org | 5.5% | 3.1% | 2.6% | 1.0% | 1.0% | 0.4% | 0.6% | 0.2% | 0.4% | 0.2% |
| linkedin.com | 1.9% | 4.8% | 12.2% | 13.1% | 11.4% | 9.1% | 6.5% | 6.3% | 6.5% | 5.1% |
| humantold.com | 1.3% | 2.3% | 0.2% | 0.1% | 0.2% | 0.2% | 0.2% | 0.2% | 0.4% | 0.3% |
| zocdoc.com | 1.2% | 2.7% | 10.4% | 7.2% | 4.0% | 1.9% | 2.4% | 1.5% | 2.5% | 1.4% |
| growtherapy.com | 1.0% | 3.1% | 1.2% | 1.0% | 0.5% | 0.2% | 0.5% | 0.5% | 0.6% | 0.6% |
| headway.co | 0.6% | 3.8% | 3.3% | 3.2% | 1.6% | 1.4% | 1.5% | 0.5% | 0.7% | 0.6% |
| helloalma.com | 0.5% | 1.3% | 1.8% | 2.0% | 0.6% | 0.5% | 0.5% | 0.0% | 0.1% | 0.4% |
| therapyden.com | 0.4% | 1.6% | 2.0% | 1.6% | 1.2% | 0.9% | 0.4% | 0.9% | 0.3% | 0.4% |
| openpathcollective.org | 0.3% | 1.0% | 1.5% | 2.2% | 0.6% | 0.4% | 0.5% | 0.2% | 0.3% | 0.0% |
| facebook.com | 0.2% | 1.2% | 2.3% | 3.2% | 2.9% | 3.3% | 4.6% | 3.8% | 3.6% | 4.0% |
| instagram.com | 0.1% | 0.6% | 1.6% | 2.8% | 3.3% | 4.8% | 3.4% | 3.3% | 2.6% | 2.1% |
| therapyfinder.com | 0.0% | 0.4% | 1.0% | 1.2% | 1.9% | 2.2% | 1.9% | 2.0% | 0.8% | 1.1% |
| mapquest.com | 0.0% | 0.4% | 0.8% | 1.5% | 1.3% | 2.0% | 1.5% | 2.0% | 1.6% | 1.4% |
| All Others | 40.7% | 53.9% | 53.5% | 56.5% | 64.3% | 67.2% | 69.1% | 72.6% | 73.5% | 74.9% |
Psychology Today strengthened its hold on the #1 spot, now taking close to half of it. If your profile is there, that result is almost certainly on page one when someone searches your name -- and it's getting harder, not easier, for anything to dislodge it.
That's it for this week. The main story: Facebook keeps sliding, while LinkedIn and Psychology Today pull a little further ahead.
Curious what clients see when they search for you? Sign up for a free personalized search report -- we'll keep an eye on it for you.
Thanks for bearing with us while we catch up on these missed editions.
