I won't bore you with reiterating the usual updates in this report. (Feel free to read past editions!) Instead, here's the one thing that stood out:
Pinterest.
I honestly would not have guessed Pinterest to rank so high for therapists, but here it is! And it had a slight uptick. I'll dig into what you can do with this information later in the report.
Top 30 Websites for Therapists
These domains show up the most when searching for a specific therapist by name.
| Website | Domain Popularity | Search Result Position | ||||
|---|---|---|---|---|---|---|
| Score | 1 week | 4 week | Average | 1 week | 4 week | |
| linkedin.com |
76.5
|
▼ 1.2 | ▼ 2.5 |
8.3
|
▼ 0.9 | ▼ 1.3 |
| psychologytoday.com |
73.5
|
▲ 0.7 | ▼ 0.4 |
3.2
|
▼ 0.6 | ▼ 0.6 |
| facebook.com |
52.8
|
▼ 0.4 | ▼ 2.8 |
19.0
|
▲ 0.2 | ▼ 0.6 |
| instagram.com |
35.9
|
▲ 1.0 | ▼ 1.8 |
16.4
|
▼ 1.8 | ▲ 0.6 |
| zocdoc.com |
31.1
|
▼ 1.2 | ▼ 0.2 |
7.7
|
▲ 0.4 | 0.0 |
| mapquest.com |
30.9
|
▼ 1.7 | 0.0 |
17.4
|
▼ 1.1 | ▼ 0.1 |
| npidb.org |
22.1
|
▼ 1.7 | ▼ 0.2 |
19.4
|
▼ 0.4 | ▼ 0.6 |
| healthgrades.com |
22.1
|
▼ 1.0 | ▲ 1.8 |
18.3
|
▲ 2.7 | ▲ 2.3 |
| headway.co |
20.2
|
▲ 0.1 | ▲ 0.5 |
6.8
|
▲ 0.4 | ▼ 0.1 |
| therapyfinder.com |
19.8
|
▲ 0.6 | ▲ 0.1 |
12.5
|
▲ 0.2 | ▲ 1.5 |
| sharecare.com |
16.2
|
▲ 0.2 | 0.0 |
22.8
|
▼ 1.2 | ▼ 1.5 |
| rocketreach.co |
15.8
|
▼ 1.0 | ▼ 2.2 |
18.0
|
▲ 1.8 | ▲ 0.7 |
| npiprofile.com |
15.5
|
▼ 1.0 | ▲ 0.9 |
30.8
|
▲ 1.5 | ▲ 2.4 |
| yelp.com |
15.0
|
▼ 0.8 | ▼ 0.5 |
19.0
|
▲ 2.8 | ▲ 2.6 |
| youtube.com |
14.8
|
▼ 0.4 | ▼ 0.8 |
26.6
|
▼ 1.5 | ▼ 1.4 |
| zoominfo.com |
14.0
|
▼ 0.8 | ▼ 0.5 |
19.1
|
▲ 1.2 | ▲ 2.8 |
| researchgate.net |
13.8
|
▲ 0.4 | ▲ 0.1 |
39.0
|
▲ 0.2 | ▲ 1.2 |
| mind-diagnostics.org |
13.7
|
▼ 0.2 | ▲ 0.2 |
4.5
|
▲ 0.4 | ▼ 0.1 |
| growtherapy.com |
12.8
|
▼ 0.2 | ▲ 1.5 |
27.6
|
▼ 0.7 | ▼ 3.9 |
| therapyden.com |
12.6
|
▼ 0.4 | ▼ 0.2 |
11.6
|
▼ 0.4 | ▼ 1.5 |
| 7cups.com |
11.8
|
▼ 0.9 | ▼ 1.0 |
12.2
|
0.0 | ▼ 0.2 |
| medicalnewstoday.com |
11.3
|
▼ 0.8 | ▼ 1.2 |
10.6
|
▲ 1.7 | ▲ 0.4 |
| therapist.com |
11.2
|
▼ 0.2 | ▲ 0.4 |
11.7
|
▲ 0.3 | ▼ 1.7 |
| webmd.com |
9.4
|
▼ 0.4 | ▼ 0.2 |
28.7
|
▲ 1.0 | ▼ 0.2 |
| pleasework.dev |
9.1
|
▼ 0.4 | ▲ 2.8 |
28.3
|
▼ 0.2 | ▲ 3.0 |
| helloalma.com |
8.3
|
▲ 0.1 | ▼ 0.1 |
8.3
|
▼ 0.4 | ▲ 0.2 |
| healthline.com |
8.0
|
▼ 0.7 | ▼ 0.7 |
13.5
|
▼ 1.3 | ▼ 1.4 |
| tiktok.com |
7.9
|
▼ 0.5 | ▼ 1.0 |
49.9
|
0.0 | ▲ 1.7 |
| usnews.com |
7.2
|
▼ 1.2 | ▼ 0.8 |
33.7
|
▲ 1.7 | ▼ 1.2 |
| pinterest.com |
7.1
|
▲ 1.2 | ▲ 0.2 |
27.9
|
▲ 0.8 | ▼ 1.9 |
The usual suspects here! Nothing too crazy -- it's rare to have a week where literally no website jumps more than 2 points in either direction.
Top 10 Biggest Shifts in Domain Popularity
These therapist directories and other websites are now appearing more (or less) frequently when people search for specific therapists' names.
Compared to 1 week ago:
| Website | Score | Change |
|---|---|---|
| npidb.org | 22.08 | ▼ 1.67 |
| mapquest.com | 30.92 | ▼ 1.66 |
| findatherapist.com | 5.25 | ▼ 1.25 |
| usnews.com | 7.17 | ▼ 1.25 |
| linkedin.com | 76.50 | ▼ 1.20 |
| zocdoc.com | 31.08 | ▼ 1.17 |
| pinterest.com | 7.08 | ▲ 1.16 |
| instagram.com | 35.92 | ▲ 1.00 |
| npiprofile.com | 15.50 | ▼ 1.00 |
| healthgrades.com | 22.08 | ▼ 1.00 |
Compared to 4 weeks ago:
| Website | Score | Change |
|---|---|---|
| facebook.com | 52.83 | ▼ 2.75 |
| pleasework.dev | 9.08 | ▲ 2.75 |
| findatopdoc.com | 6.75 | ▼ 2.67 |
| linkedin.com | 76.50 | ▼ 2.50 |
| rocketreach.co | 15.83 | ▼ 2.25 |
| instagram.com | 35.92 | ▼ 1.83 |
| healthgrades.com | 22.08 | ▲ 1.83 |
| findatherapist.com | 5.25 | ▼ 1.67 |
| growtherapy.com | 12.83 | ▲ 1.50 |
| medicalnewstoday.com | 11.33 | ▼ 1.17 |
Pinterest leads the pack with an increase in appearances when folks are searching for therapists.
Domain Presence in the Top 10
This is a breakdown of the most common domains found at each search result position. The first 10 positions are the most critical, as they appear on the first page, so this breaks it down for positions 1 through 10.
| Website | Search Result Position | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
|
#1
|
#2
|
#3
|
#4
|
#5
|
#6
|
#7
|
#8
|
#9
|
#10
|
|
| psychologytoday.com | 45.9% | 19.8% | 5.4% | 4.3% | 6.0% | 5.2% | 6.9% | 6.0% | 5.9% | 5.3% |
| mind-diagnostics.org | 5.0% | 2.7% | 3.0% | 1.0% | 1.1% | 1.0% | 0.3% | 0.4% | 0.2% | 0.6% |
| linkedin.com | 1.6% | 4.8% | 9.6% | 11.9% | 9.4% | 9.5% | 5.4% | 5.3% | 5.0% | 4.4% |
| humantold.com | 1.0% | 3.2% | 0.2% | 0.0% | 0.1% | 0.1% | 0.2% | 0.4% | 0.1% | 0.1% |
| headway.co | 0.6% | 4.2% | 3.2% | 3.1% | 2.0% | 1.3% | 1.5% | 0.9% | 0.5% | 0.6% |
| zocdoc.com | 0.5% | 3.3% | 8.5% | 6.9% | 4.9% | 3.0% | 3.1% | 1.9% | 1.3% | 1.8% |
| growtherapy.com | 0.5% | 2.4% | 2.1% | 0.9% | 0.7% | 0.5% | 0.5% | 0.4% | 0.9% | 0.5% |
| sondermind.com | 0.4% | 2.4% | 1.3% | 0.5% | 0.5% | 0.1% | 0.0% | 0.2% | 0.4% | 0.4% |
| facebook.com | 0.3% | 1.1% | 3.1% | 3.1% | 3.3% | 3.3% | 3.6% | 3.4% | 4.3% | 4.4% |
| therapyden.com | 0.2% | 1.7% | 2.3% | 1.5% | 0.8% | 1.0% | 0.7% | 0.7% | 0.3% | 0.7% |
| mapquest.com | 0.2% | 0.5% | 1.4% | 2.3% | 1.6% | 2.5% | 3.2% | 1.8% | 1.7% | 1.9% |
| instagram.com | 0.1% | 0.6% | 1.9% | 3.0% | 3.6% | 3.0% | 2.5% | 2.9% | 2.1% | 3.4% |
| healthgrades.com | 0.1% | 0.2% | 0.3% | 0.7% | 0.9% | 1.6% | 1.6% | 1.3% | 2.4% | 0.8% |
| therapyfinder.com | 0.0% | 0.2% | 1.0% | 1.8% | 1.7% | 2.4% | 2.8% | 1.5% | 1.1% | 1.4% |
| All Others | 43.6% | 52.9% | 56.7% | 59.0% | 63.4% | 65.5% | 67.7% | 72.9% | 73.8% | 73.7% |
As usual, the top 10 positions have stayed pretty consistent week to week.
Let's talk about how this information about Pinterest and how it ranks relatively high for therapists (all things considered), can be used to your advantage. Hopefully you can follow my logic and strategy:
- Pinterest is a powerful domain. It's been around for a while, and so while there is a lot of unimportant pages associated with Pinterest (no offense to those finding recipes and "the best color of 2026"!), a page that exists on the Pinterest domain will rank when people search for words on that page.
- When people search for therapists, these various websites win out because there's just not much published about individual therapists. It's less about the power of these other random websites and directories, and more about the void that exists -- that they then fill in with their questionable therapist profile pages.
- A Pinterest account is totally free.
- A Pinterest page that is named with your name + the word "therapist"? I bet that will rank quite high for you.
- You don't need to post much content. Maybe post a few inspirational or insightful images. Maybe a few worksheets. The important thing is to create that primary profile page.
- Make sure you link to your main professional website from your Pinterest page.
That's it!
It's free. It's easy. And you'll lock in one of those top spots when clients search for your name on Google (or other search engines).
Thanks for reading! (Feel free to pin this on Pinterest!)
Jon
