This first edition of the year is a pretty quiet one, which honestly makes it a good moment to step back and take stock. (And honestly, I'm glad there's not too much work to do with this report, as I settle back into the work week!)
The data itself didn’t do anything surprising this week. The same small group of sites continues to dominate therapist name searches, the middle of the list shuffles slightly, and nothing truly new broke through.
That’s kind of the point, though. For most therapists, what matters isn’t big swings. It’s what shows up consistently when someone searches your name -- past clients, current clients, or someone deciding whether to reach out.
Top 30 Websites for Therapists
These domains show up the most when searching for a specific therapist by name.
| Website | Domain Popularity | Search Result Position | ||||
|---|---|---|---|---|---|---|
| Score | 1 week | 4 week | Average | 1 week | 4 week | |
| linkedin.com |
78.4
|
▲ 0.2 | ▼ 1.4 |
7.5
|
▼ 0.2 | ▼ 0.7 |
| psychologytoday.com |
74.1
|
▲ 0.2 | ▲ 0.8 |
3.0
|
▼ 0.2 | ▼ 0.6 |
| facebook.com |
53.1
|
▼ 0.8 | ▼ 1.8 |
19.0
|
▼ 0.5 | ▼ 2.0 |
| instagram.com |
36.5
|
▼ 1.6 | ▲ 1.6 |
16.4
|
▲ 1.6 | ▲ 0.1 |
| zocdoc.com |
32.1
|
▲ 1.7 | ▲ 0.9 |
8.2
|
▼ 0.6 | ▼ 0.1 |
| mapquest.com |
30.4
|
▼ 0.7 | ▼ 2.2 |
16.5
|
▲ 0.8 | 0.0 |
| healthgrades.com |
24.6
|
▲ 0.6 | ▲ 4.5 |
21.0
|
▼ 2.1 | ▲ 1.2 |
| npidb.org |
22.7
|
▲ 0.3 | ▼ 0.4 |
19.8
|
▲ 2.1 | ▼ 2.2 |
| headway.co |
20.2
|
▲ 0.6 | ▲ 0.2 |
6.4
|
▼ 0.4 | ▲ 1.2 |
| therapyfinder.com |
19.2
|
▼ 0.1 | ▲ 0.8 |
13.2
|
▲ 0.6 | ▼ 0.7 |
| npiprofile.com |
17.3
|
▲ 1.8 | ▲ 3.0 |
32.8
|
▲ 2.2 | ▲ 0.8 |
| rocketreach.co |
16.8
|
0.0 | ▼ 0.5 |
20.1
|
▼ 0.8 | ▼ 1.4 |
| sharecare.com |
16.0
|
▲ 0.3 | ▼ 3.1 |
20.8
|
▼ 0.8 | ▲ 0.3 |
| youtube.com |
15.9
|
▼ 0.2 | ▼ 1.0 |
29.3
|
▼ 0.6 | ▼ 3.3 |
| yelp.com |
15.8
|
▲ 0.8 | ▲ 1.3 |
22.0
|
▼ 2.8 | ▼ 4.2 |
| zoominfo.com |
14.3
|
▼ 0.4 | ▲ 0.9 |
23.2
|
▼ 0.5 | ▼ 3.5 |
| researchgate.net |
13.8
|
▼ 0.6 | ▲ 0.7 |
39.8
|
▲ 2.1 | ▼ 7.4 |
| mind-diagnostics.org |
13.7
|
▲ 0.2 | ▼ 0.2 |
5.0
|
0.0 | ▼ 0.6 |
| therapyden.com |
13.6
|
▲ 0.7 | ▲ 1.4 |
13.0
|
▼ 2.6 | ▼ 1.2 |
| 7cups.com |
12.5
|
0.0 | ▼ 0.8 |
13.1
|
▼ 1.0 | ▼ 0.3 |
| medicalnewstoday.com |
12.3
|
▲ 0.6 | ▼ 0.5 |
12.6
|
▼ 0.9 | ▼ 2.6 |
| growtherapy.com |
12.1
|
▲ 0.5 | ▲ 1.0 |
24.9
|
▼ 0.7 | ▼ 1.8 |
| therapist.com |
11.2
|
▲ 0.4 | ▼ 1.5 |
12.3
|
▼ 1.0 | ▲ 1.1 |
| pleasework.dev |
10.7
|
▲ 2.6 | ▲ 7.5 |
27.4
|
▲ 2.4 | ▼ 8.7 |
| webmd.com |
10.3
|
▲ 0.8 | ▼ 0.2 |
28.5
|
▼ 1.3 | ▼ 2.8 |
| healthline.com |
9.2
|
▲ 0.2 | ▲ 0.7 |
13.0
|
▼ 0.3 | ▼ 2.0 |
| helloalma.com |
8.6
|
▲ 0.2 | ▲ 0.1 |
9.2
|
▲ 0.4 | ▼ 1.4 |
| tiktok.com |
8.5
|
▼ 0.7 | ▼ 1.8 |
50.2
|
▲ 3.7 | ▼ 6.7 |
| usnews.com |
8.0
|
▼ 0.4 | ▲ 1.7 |
34.3
|
▲ 0.8 | ▲ 1.2 |
| psychhub.com |
7.6
|
▲ 0.7 | ▲ 0.4 |
16.0
|
▼ 0.1 | ▼ 2.8 |
The most visible domains are the same ones we’ve been seeing for months now. LinkedIn and Psychology Today are still the clear leaders, followed by Facebook, Instagram, and well-known therapist directories.
There’s nothing exciting here, but that’s useful in its own way. These are the sites that reliably show up, which makes them the ones worth paying attention to and keeping accurate. If you're a therapist and you don't have a listing or profile at one of these, consider doing that!
Top 10 Biggest Shifts in Domain Popularity
These therapist directories and other websites are now appearing more (or less) frequently when people search for specific therapists' names.
Compared to 1 week ago:
| Website | Score | Change |
|---|---|---|
| pleasework.dev | 10.67 | ▲ 2.59 |
| npiprofile.com | 17.33 | ▲ 1.75 |
| zocdoc.com | 32.08 | ▲ 1.66 |
| instagram.com | 36.50 | ▼ 1.58 |
| nih.gov | 6.25 | ▼ 1.08 |
| hhs.gov | 7.25 | ▲ 1.00 |
| rula.com | 5.50 | ▲ 1.00 |
| facebook.com | 53.08 | ▼ 0.75 |
| webmd.com | 10.33 | ▲ 0.75 |
| yelp.com | 15.83 | ▲ 0.75 |
Compared to 4 weeks ago:
| Website | Score | Change |
|---|---|---|
| pleasework.dev | 10.67 | ▲ 7.50 |
| healthgrades.com | 24.58 | ▲ 4.50 |
| sharecare.com | 16.00 | ▼ 3.08 |
| npiprofile.com | 17.33 | ▲ 3.00 |
| therapysolutionsforkids.com | 5.42 | ▼ 2.75 |
| findatopdoc.com | 6.92 | ▼ 2.75 |
| mapquest.com | 30.42 | ▼ 2.25 |
| facebook.com | 53.08 | ▼ 1.84 |
| providerwire.com | 6.17 | ▼ 1.75 |
| tiktok.com | 8.50 | ▼ 1.75 |
Week over week movement was minimal. A few sites drifted up or down a bit, but nothing moved enough to feel like a real trend shift. Calm weeks like this help confirm which sites are actually stable, versus which ones just spike occasionally and disappear. And I'm sure we'll see a few of those as we continue into 2026.
Domain Presence in the Top 10
This is a breakdown of the most common domains found at each search result position. The first 10 positions are the most critical, as they appear on the first page, so this breaks it down for positions 1 through 10.
| Website | Search Result Position | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
|
#1
|
#2
|
#3
|
#4
|
#5
|
#6
|
#7
|
#8
|
#9
|
#10
|
|
| psychologytoday.com | 46.4% | 20.6% | 4.3% | 3.8% | 6.2% | 4.4% | 6.4% | 6.6% | 6.4% | 5.3% |
| mind-diagnostics.org | 4.9% | 2.7% | 2.6% | 1.3% | 0.7% | 0.8% | 0.6% | 0.7% | 0.2% | 0.2% |
| linkedin.com | 1.8% | 4.9% | 12.8% | 12.7% | 11.1% | 8.3% | 6.4% | 5.6% | 5.0% | 4.5% |
| humantold.com | 1.1% | 3.0% | 0.3% | 0.0% | 0.2% | 0.0% | 0.1% | 0.0% | 0.2% | 0.1% |
| zocdoc.com | 0.9% | 2.8% | 8.9% | 7.6% | 3.9% | 3.8% | 2.6% | 1.7% | 2.1% | 2.0% |
| headway.co | 0.8% | 3.8% | 3.8% | 2.8% | 1.8% | 1.5% | 1.1% | 0.8% | 0.6% | 1.5% |
| growtherapy.com | 0.6% | 2.7% | 1.9% | 0.9% | 0.7% | 0.3% | 0.2% | 0.4% | 0.5% | 0.3% |
| sondermind.com | 0.4% | 2.3% | 1.6% | 0.8% | 0.2% | 0.0% | 0.0% | 0.1% | 0.2% | 0.2% |
| therapyden.com | 0.4% | 2.1% | 2.1% | 1.4% | 0.7% | 1.1% | 0.6% | 0.9% | 0.4% | 0.4% |
| mapquest.com | 0.3% | 0.5% | 1.3% | 2.3% | 1.9% | 2.3% | 2.4% | 3.3% | 2.1% | 1.7% |
| facebook.com | 0.2% | 1.1% | 3.1% | 3.5% | 3.1% | 3.9% | 3.3% | 3.5% | 4.2% | 3.6% |
| healthgrades.com | 0.2% | 0.1% | 0.5% | 0.7% | 1.0% | 1.8% | 1.6% | 2.0% | 1.8% | 1.5% |
| instagram.com | 0.1% | 0.8% | 1.9% | 2.9% | 3.3% | 3.8% | 2.8% | 2.5% | 2.8% | 2.9% |
| therapyfinder.com | 0.0% | 0.3% | 0.9% | 1.3% | 2.2% | 2.5% | 1.6% | 1.5% | 1.2% | 1.3% |
| All Others | 41.9% | 52.3% | 54.0% | 58.0% | 63.0% | 65.5% | 70.3% | 70.4% | 72.3% | 74.5% |
At the top of search results, the structure hasn’t changed. Psychology Today still owns the #1 spot more often than anything else, and LinkedIn continues to fill in much of the rest of page one. Everything else rotates underneath that.
Small changes still matter over time, but this week didn’t reshape what most people are likely to see first.
Remember that what matters most is how you show up -- so search your name and find out!
Since this is the first report of the year, it feels like a good time to talk about New Year’s resolutions -- for therapists and for the directories that represent them.
New Year’s resolutions for therapists:
- Periodically search your own name and notice what actually shows up. (Or sign up for our free monitoring tool at Therapist Search Report!
- Pick one or two profiles to keep accurate, instead of trying to be everywhere.
- If you see profiles that are unauthorized and listed on questionable directories, take action to get them removed.
- Build web pages and profiles that you control so questionable listings matter less.
- Play more offense with your professional identity online, rather than defending yourself against the bad guys/profiles when they pop up.
New Year’s resolutions for therapist directories:
- Ask whether your listings are genuinely helping people find care.
- Be clear about where your data comes from and how profiles are created.
- Make it easy for therapists to correct or remove inaccurate information.
- Put accuracy and consent ahead of traffic and clicks. The people clicking are people seeking mental health support... So please remember that!
- Most importantly, ask for permission before publishing a therapist's profile on your website.
This report will keep doing its job as a snapshot of what’s out there. But the bigger goal for the year is helping therapists strengthen their presence proactively -- and encouraging directories to do better by the people they list and the people looking for help.
We've already gotten some ideas from therapists on how we can better support you all, and so we've got a running todo list that we'll be tackling throughout the year! In the mean time, if you think of other things we can do to help, we'd love to hear about those ideas -- email me at jon@quilltherapysolutions.com.
Happy 2026!
Jon
