This final edition of 2025 is thankfully a pretty calm one, with a single change worth calling out. The main shift this week came from healthgrades.com, which saw a noticeable uptick in visibility after a long stretch of sliding or staying flat. It’s not a dramatic reversal, but it is enough movement to stand out in an otherwise quiet week.
It also feels like a good moment to acknowledge that this is the last Therapist Search Report of 2025 and the end of our very first year doing this. The first edition went out in September, and since then, wow! We’ve watched directories come and go, odd (and questionable) new sites pop up, and the usual big players stay in their normal top spots. And we've also received so much wonderful support and encouragement from the therapist community!
Top 30 Websites for Therapists
These domains show up the most when searching for a specific therapist by name.
| Website | Domain Popularity | Search Result Position | ||||
|---|---|---|---|---|---|---|
| Score | 1 week | 4 week | Average | 1 week | 4 week | |
| linkedin.com |
78.2
|
▼ 0.8 | ▼ 1.6 |
7.3
|
▼ 0.2 | 0.0 |
| psychologytoday.com |
73.9
|
0.0 | ▲ 1.1 |
2.8
|
▼ 0.2 | ▼ 0.8 |
| facebook.com |
53.8
|
▼ 1.8 | ▼ 0.2 |
18.4
|
0.0 | ▼ 1.3 |
| instagram.com |
38.1
|
▲ 0.3 | ▲ 2.0 |
18.0
|
▼ 1.0 | ▼ 1.4 |
| mapquest.com |
31.1
|
▲ 0.2 | ▼ 0.6 |
17.4
|
0.0 | ▼ 2.1 |
| zocdoc.com |
30.4
|
▼ 0.9 | 0.0 |
7.6
|
0.0 | ▲ 0.3 |
| healthgrades.com |
24.0
|
▲ 3.8 | ▲ 4.6 |
18.9
|
▲ 1.6 | ▲ 2.4 |
| npidb.org |
22.3
|
▲ 0.1 | ▼ 2.6 |
21.9
|
▼ 3.2 | ▼ 2.7 |
| headway.co |
19.6
|
▼ 0.1 | ▼ 0.3 |
5.9
|
▲ 0.8 | ▲ 0.4 |
| therapyfinder.com |
19.3
|
▼ 0.4 | ▲ 0.2 |
13.8
|
▲ 0.2 | ▼ 0.2 |
| rocketreach.co |
16.8
|
▼ 1.2 | ▼ 1.8 |
19.4
|
▼ 0.6 | ▼ 0.5 |
| youtube.com |
16.1
|
▲ 0.5 | ▲ 1.4 |
28.7
|
▼ 3.6 | ▼ 3.2 |
| sharecare.com |
15.7
|
▼ 0.6 | ▼ 4.1 |
20.0
|
▲ 1.2 | ▲ 0.3 |
| npiprofile.com |
15.6
|
▲ 1.0 | ▲ 1.1 |
34.9
|
▼ 1.7 | ▼ 2.7 |
| yelp.com |
15.1
|
▼ 0.4 | ▲ 0.3 |
19.2
|
▲ 2.5 | ▲ 0.2 |
| zoominfo.com |
14.8
|
▲ 0.2 | ▲ 0.3 |
22.7
|
▼ 0.8 | ▼ 3.6 |
| researchgate.net |
14.3
|
▲ 0.7 | ▲ 1.8 |
41.9
|
▼ 1.8 | ▼ 10.3 |
| mind-diagnostics.org |
13.4
|
▼ 0.1 | ▼ 1.2 |
5.0
|
▼ 0.6 | ▼ 0.1 |
| therapyden.com |
12.9
|
▲ 0.1 | ▲ 0.4 |
10.4
|
▼ 0.3 | ▲ 2.5 |
| 7cups.com |
12.5
|
▼ 0.3 | ▼ 0.5 |
12.2
|
▼ 0.2 | ▼ 1.2 |
| medicalnewstoday.com |
11.8
|
▼ 0.8 | ▼ 1.2 |
11.7
|
▼ 0.8 | ▼ 1.9 |
| growtherapy.com |
11.6
|
▲ 0.2 | ▲ 0.2 |
24.2
|
▼ 0.5 | ▼ 0.8 |
| therapist.com |
10.8
|
▼ 0.1 | ▼ 2.8 |
11.3
|
▼ 1.2 | ▲ 0.8 |
| webmd.com |
9.6
|
▼ 0.1 | ▼ 2.6 |
27.2
|
▲ 1.2 | ▲ 0.7 |
| tiktok.com |
9.2
|
▲ 0.2 | ▲ 0.7 |
53.9
|
▼ 2.3 | ▼ 14.0 |
| healthline.com |
8.9
|
▲ 0.2 | ▲ 0.2 |
12.8
|
▼ 0.7 | ▼ 0.7 |
| helloalma.com |
8.4
|
0.0 | ▼ 0.1 |
9.5
|
▼ 1.0 | ▲ 0.2 |
| usnews.com |
8.4
|
▲ 0.5 | ▲ 2.2 |
35.2
|
▼ 2.6 | ▼ 1.5 |
| pleasework.dev |
8.1
|
▲ 1.8 | ▲ 7.9 |
29.8
|
▲ 1.6 | ▼ 14.8 |
| findatopdoc.com |
7.6
|
▼ 1.8 | ▼ 3.6 |
25.8
|
▼ 0.2 | ▼ 1.5 |
The most visible domains continue to look very familiar. LinkedIn and Psychology Today remain the most consistent fixtures, followed by the usual mix of Facebook, Instagram, and other established directories.
Top 10 Biggest Shifts in Domain Popularity
These therapist directories and other websites are now appearing more (or less) frequently when people search for specific therapists' names.
Compared to 1 week ago:
| Website | Score | Change |
|---|---|---|
| healthgrades.com | 24.00 | ▲ 3.75 |
| findatopdoc.com | 7.58 | ▼ 1.84 |
| facebook.com | 53.83 | ▼ 1.75 |
| pleasework.dev | 8.08 | ▲ 1.75 |
| rocketreach.co | 16.83 | ▼ 1.25 |
| npiprofile.com | 15.58 | ▲ 1.00 |
| zocdoc.com | 30.42 | ▼ 0.91 |
| nih.gov | 7.33 | ▲ 0.91 |
| linkedin.com | 78.20 | ▼ 0.80 |
| medicalnewstoday.com | 11.75 | ▼ 0.75 |
Compared to 4 weeks ago:
| Website | Score | Change |
|---|---|---|
| pleasework.dev | 8.08 | ▲ 7.91 |
| therapysolutionsforkids.com | 5.50 | ▼ 4.75 |
| healthgrades.com | 24.00 | ▲ 4.58 |
| sharecare.com | 15.67 | ▼ 4.08 |
| findatopdoc.com | 7.58 | ▼ 3.59 |
| therapist.com | 10.75 | ▼ 2.83 |
| webmd.com | 9.58 | ▼ 2.59 |
| npidb.org | 22.33 | ▼ 2.59 |
| vitadox.com | 5.25 | ▼ 2.33 |
| usnews.com | 8.42 | ▲ 2.25 |
Most week over week changes were small. A few sites drifted up or down by a point or so, but healthgrades.com was the only domain that really moved enough to feel meaningful.
If you look back at their historical performance, while they most recently have been quite stable, Health Grades used to have a much more commanding presence in therapist search results. We don't have an explanation for why they had such a dip back in September, but it'll be interesting to see if they're able to regain that presence -- and if this recent uptick is the first sign of that movement.
Weeks like this usually mean the algorithm is reinforcing patterns rather than experimenting. Not exciting, but useful. Also, given the holidays, it's not a shock that there aren't new aggressive websites attempting to get into the mix.
Domain Presence in the Top 10
This is a breakdown of the most common domains found at each search result position. The first 10 positions are the most critical, as they appear on the first page, so this breaks it down for positions 1 through 10.
| Website | Search Result Position | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
|
#1
|
#2
|
#3
|
#4
|
#5
|
#6
|
#7
|
#8
|
#9
|
#10
|
|
| psychologytoday.com | 46.7% | 20.7% | 4.4% | 4.1% | 5.5% | 5.0% | 6.9% | 6.3% | 6.9% | 6.4% |
| mind-diagnostics.org | 5.0% | 2.7% | 2.8% | 1.3% | 1.0% | 0.6% | 0.4% | 0.5% | 0.3% | 0.1% |
| linkedin.com | 1.8% | 5.1% | 12.2% | 13.3% | 11.9% | 8.0% | 5.7% | 6.3% | 4.7% | 5.4% |
| humantold.com | 1.0% | 3.3% | 0.2% | 0.0% | 0.1% | 0.0% | 0.0% | 0.2% | 0.1% | 0.3% |
| headway.co | 0.8% | 3.8% | 3.5% | 3.2% | 1.9% | 1.3% | 1.1% | 1.1% | 0.6% | 0.6% |
| zocdoc.com | 0.8% | 2.7% | 9.4% | 6.1% | 4.1% | 3.7% | 3.2% | 1.9% | 1.4% | 1.7% |
| growtherapy.com | 0.5% | 3.0% | 1.4% | 1.0% | 0.6% | 0.2% | 0.4% | 0.4% | 0.5% | 0.4% |
| therapyden.com | 0.4% | 2.0% | 2.1% | 1.5% | 0.9% | 1.1% | 0.4% | 0.6% | 0.4% | 0.2% |
| sondermind.com | 0.3% | 2.3% | 1.8% | 0.7% | 0.3% | 0.0% | 0.2% | 0.2% | 0.1% | 0.4% |
| mapquest.com | 0.3% | 0.6% | 1.3% | 2.1% | 2.2% | 2.2% | 2.8% | 3.0% | 2.0% | 1.8% |
| facebook.com | 0.2% | 1.3% | 2.8% | 3.3% | 3.8% | 3.9% | 3.5% | 3.9% | 3.6% | 3.9% |
| instagram.com | 0.1% | 0.9% | 2.0% | 2.9% | 3.6% | 3.5% | 2.3% | 3.0% | 2.5% | 2.5% |
| healthgrades.com | 0.1% | 0.1% | 0.5% | 0.7% | 1.1% | 1.5% | 1.7% | 2.2% | 1.9% | 1.6% |
| therapyfinder.com | 0.0% | 0.2% | 0.7% | 1.2% | 2.4% | 2.2% | 1.9% | 1.3% | 1.4% | 1.3% |
| All Others | 42.0% | 51.3% | 54.9% | 58.6% | 60.6% | 66.8% | 69.5% | 69.1% | 73.6% | 73.4% |
At the very top of search results, nothing has changed. Psychology Today still dominates the #1 spot, and LinkedIn continues to occupy much of the rest of page one.
Small moves matter here. A shift from the third page toward the second doesn’t feel dramatic, but it’s often how longer term changes begin. Once you get a foothold on that coveted first page of search results, that website probably has enough power to stick around for a while.
When we started this concept of a "Therapist Search Report" in September, the goal was simply to help therapists see what shows up when someone searches their name -- to aggregate this data across a large data set to hopefully identify trends and raise awareness of new directories, both good and questionable. That goal still stands, and we’re excited to keep building on it in 2026.
We are open to ideas and feedback on how we can be even more helpful to therapists in the new year, so please, send me an email! You can reach me at jon@quilltherapysolutions.com.
Thanks for reading along this year, and we’ll see you in the first edition of the new year... next week!
Jon
