This week was a fairly calm one -- mostly small shifts, with the usual leaders continuing to lead. LinkedIn remains the most consistently visible domain overall, and Psychology Today continues to dominate the very top of search results when it appears.
There were a handful of mild week-over-week movements, but nothing dramatic. A couple of social platforms nudged up or down (totally normal), and a few therapy-specific directories traded places in the middle of the pack.
We're glad so many therapists enjoyed our little "ghost directory" themed game last week! Here's the link if you want to give it another go: Attack of the Ghost Directories
(And you should check out our entire Advent Calendar for Therapists too!)
Top 30 Websites for Therapists
These domains show up the most when searching for a specific therapist by name.
| Website | Domain Popularity | Search Result Position | ||||
|---|---|---|---|---|---|---|
| Score | 1 week | 4 week | Average | 1 week | 4 week | |
| linkedin.com |
79.0
|
▼ 0.8 | ▼ 1.5 |
6.8
|
0.0 | ▲ 0.3 |
| psychologytoday.com |
73.6
|
▲ 0.3 | ▲ 0.8 |
2.8
|
▼ 0.4 | ▼ 0.5 |
| facebook.com |
53.3
|
▼ 1.6 | ▼ 0.9 |
18.1
|
▼ 1.1 | ▼ 0.2 |
| instagram.com |
36.7
|
▲ 1.8 | ▲ 1.7 |
17.0
|
▼ 0.4 | ▼ 1.4 |
| mapquest.com |
31.8
|
▼ 0.8 | ▼ 1.2 |
15.8
|
▲ 0.7 | ▲ 0.3 |
| zocdoc.com |
30.8
|
▼ 0.3 | ▼ 0.7 |
7.9
|
▲ 0.2 | ▲ 0.6 |
| npidb.org |
22.0
|
▼ 1.1 | ▼ 4.5 |
18.8
|
▼ 1.1 | ▲ 2.6 |
| therapyfinder.com |
21.1
|
▲ 2.7 | ▲ 6.1 |
11.8
|
▲ 0.7 | ▲ 2.2 |
| headway.co |
19.7
|
▼ 0.3 | ▼ 0.2 |
7.2
|
▲ 0.3 | ▼ 0.5 |
| healthgrades.com |
19.1
|
▼ 1.0 | ▼ 1.1 |
21.8
|
▲ 0.5 | ▼ 3.3 |
| sharecare.com |
17.1
|
▼ 2.0 | ▼ 1.5 |
22.2
|
▼ 1.1 | ▼ 4.4 |
| rocketreach.co |
16.6
|
▼ 0.8 | ▼ 1.6 |
19.7
|
▼ 1.0 | ▼ 1.5 |
| yelp.com |
15.4
|
▲ 0.9 | ▲ 0.2 |
21.6
|
▼ 3.8 | ▼ 2.4 |
| youtube.com |
14.8
|
▼ 2.1 | ▼ 1.0 |
27.0
|
▼ 1.0 | ▲ 1.0 |
| mind-diagnostics.org |
13.6
|
▼ 0.2 | ▼ 0.4 |
4.3
|
▲ 0.1 | ▼ 0.4 |
| researchgate.net |
13.6
|
▲ 0.5 | ▲ 0.4 |
36.3
|
▼ 3.8 | ▼ 4.7 |
| zoominfo.com |
13.4
|
0.0 | ▲ 1.6 |
23.8
|
▼ 4.1 | ▼ 2.6 |
| 7cups.com |
13.2
|
▼ 0.1 | ▲ 1.0 |
12.8
|
0.0 | ▼ 3.2 |
| therapyden.com |
13.1
|
▲ 0.9 | ▲ 0.8 |
13.2
|
▼ 1.4 | ▼ 1.5 |
| npiprofile.com |
12.7
|
▼ 1.7 | ▼ 3.6 |
33.5
|
▲ 0.1 | ▼ 3.0 |
| medicalnewstoday.com |
12.2
|
▼ 0.6 | ▼ 0.6 |
10.0
|
0.0 | ▲ 1.2 |
| therapist.com |
11.2
|
▼ 1.5 | ▼ 3.4 |
10.5
|
▲ 2.9 | ▲ 0.6 |
| growtherapy.com |
11.1
|
0.0 | ▲ 1.9 |
25.6
|
▼ 2.5 | ▼ 9.4 |
| webmd.com |
10.9
|
▲ 0.3 | ▼ 0.3 |
29.2
|
▼ 3.5 | ▲ 0.6 |
| tiktok.com |
9.8
|
▼ 0.4 | ▼ 1.5 |
50.7
|
▼ 7.2 | ▼ 6.3 |
| findatopdoc.com |
9.3
|
▼ 0.3 | ▲ 1.1 |
26.7
|
▼ 0.8 | ▼ 2.0 |
| helloalma.com |
8.2
|
▼ 0.2 | ▼ 0.3 |
7.2
|
▲ 0.6 | ▲ 1.6 |
| healthline.com |
8.2
|
▼ 0.3 | ▼ 1.2 |
9.9
|
▲ 1.2 | ▲ 2.3 |
| psychhub.com |
7.0
|
▼ 0.2 | ▼ 0.1 |
11.3
|
▲ 1.8 | ▲ 1.8 |
| mentalhealthmatch.com |
6.6
|
▲ 0.2 | ▲ 0.2 |
14.5
|
▼ 1.6 | ▼ 1.2 |
Looking across the most visible domains, the same names keep showing up: LinkedIn, Psychology Today, Facebook, Instagram, along with familiar directories like Zocdoc and Headway.
What’s interesting isn’t so much who is here, but how stable this group has become. The ordering changes a bit week to week, but the cast of characters stays largely the same. That consistency matters -- it means these are the sites therapists are most likely to want to pay attention to and actively manage.
Top 10 Biggest Shifts in Domain Popularity
These therapist directories and other websites are now appearing more (or less) frequently when people search for specific therapists' names.
Compared to 1 week ago:
| Website | Score | Change |
|---|---|---|
| therapyfinder.com | 21.08 | ▲ 2.66 |
| therapysolutionsforkids.com | 6.00 | ▼ 2.17 |
| youtube.com | 14.83 | ▼ 2.09 |
| sharecare.com | 17.08 | ▼ 2.00 |
| instagram.com | 36.67 | ▲ 1.75 |
| npiprofile.com | 12.67 | ▼ 1.66 |
| providerwire.com | 6.33 | ▼ 1.59 |
| facebook.com | 53.33 | ▼ 1.59 |
| therapist.com | 11.17 | ▼ 1.50 |
| npidb.org | 22.00 | ▼ 1.08 |
Compared to 4 weeks ago:
| Website | Score | Change |
|---|---|---|
| therapyfinder.com | 21.08 | ▲ 6.08 |
| therapysolutionsforkids.com | 6.00 | ▼ 6.00 |
| npidb.org | 22.00 | ▼ 4.50 |
| npiprofile.com | 12.67 | ▼ 3.58 |
| therapist.com | 11.17 | ▼ 3.41 |
| providerwire.com | 6.33 | ▼ 3.25 |
| growtherapy.com | 11.08 | ▲ 1.91 |
| instagram.com | 36.67 | ▲ 1.67 |
| findatherapist.com | 5.92 | ▼ 1.66 |
| rocketreach.co | 16.58 | ▼ 1.59 |
Most of the movement this week happened in small increments. A few directories ticked up slightly, a few dipped slightly, and social platforms did what social platforms usually do -- bounce around.
There were no sudden breakouts or sharp drops, which is often a sign that the algorithm is settling rather than experimenting. Weeks like this are less exciting, but they’re useful for confirming which sites are reliably sticking around versus which ones only spike briefly and fade.
Domain Presence in the Top 10
This is a breakdown of the most common domains found at each search result position. The first 10 positions are the most critical, as they appear on the first page, so this breaks it down for positions 1 through 10.
| Website | Search Result Position | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
|
#1
|
#2
|
#3
|
#4
|
#5
|
#6
|
#7
|
#8
|
#9
|
#10
|
|
| psychologytoday.com | 48.0% | 20.7% | 4.0% | 5.1% | 5.4% | 5.8% | 6.2% | 6.0% | 7.2% | 6.4% |
| mind-diagnostics.org | 5.6% | 2.7% | 3.2% | 1.3% | 0.5% | 0.5% | 0.3% | 0.5% | 0.4% | 0.1% |
| linkedin.com | 1.8% | 5.6% | 12.3% | 13.6% | 12.0% | 7.8% | 7.2% | 5.7% | 4.7% | 5.5% |
| headway.co | 1.2% | 3.5% | 4.2% | 2.9% | 1.4% | 1.5% | 1.1% | 0.6% | 0.7% | 0.5% |
| zocdoc.com | 0.7% | 2.0% | 8.1% | 6.6% | 3.9% | 2.9% | 3.6% | 2.3% | 1.7% | 1.6% |
| humantold.com | 0.6% | 3.4% | 0.3% | 0.0% | 0.1% | 0.0% | 0.1% | 0.2% | 0.1% | 0.4% |
| sondermind.com | 0.4% | 2.6% | 1.4% | 0.3% | 0.3% | 0.1% | 0.3% | 0.0% | 0.2% | 0.1% |
| growtherapy.com | 0.4% | 2.5% | 2.4% | 0.5% | 0.3% | 0.5% | 0.4% | 0.5% | 0.2% | 0.5% |
| mapquest.com | 0.3% | 0.6% | 1.7% | 2.0% | 2.4% | 2.9% | 2.6% | 2.9% | 1.9% | 2.5% |
| therapyden.com | 0.2% | 1.6% | 1.6% | 2.1% | 0.9% | 0.7% | 0.8% | 0.6% | 0.5% | 0.4% |
| facebook.com | 0.2% | 1.3% | 2.6% | 3.0% | 3.4% | 3.7% | 3.5% | 4.8% | 3.7% | 3.3% |
| instagram.com | 0.1% | 1.1% | 1.7% | 3.2% | 2.9% | 3.0% | 3.3% | 2.5% | 3.0% | 2.8% |
| therapyfinder.com | 0.0% | 0.5% | 0.9% | 2.4% | 2.5% | 1.7% | 2.1% | 1.9% | 1.5% | 1.1% |
| All Others | 40.5% | 51.9% | 55.6% | 57.0% | 64.0% | 68.9% | 68.5% | 71.5% | 74.2% | 74.8% |
At the very top of search results, the pattern hasn’t changed much. Psychology Today continues to hold the #1 position more often than any other site by a wide margin. LinkedIn remains a frequent occupant of the middle of page one, with directories like Headway and Zocdoc rotating through nearby spots.
Over time, a few newer directories are slowly becoming more “normal” in these top positions -- not surging, but appearing just often enough to feel familiar. That kind of gradual presence is usually a sign that a site is here to stay.
If you’re thinking about New Year’s resolutions, improving your online presence is a genuinely solid one.
This report is helpful as a defensive snapshot -- it shows what currently appears when someone searches for therapists by name. But going forward, I’d love to focus more on offense too!
And so some questions to the therapist community (and this report's readers):
- What are the best website builders for therapists?
- Which directories are actually legitimate and worth prioritizing?
- What has worked in the real world for clinicians to establish their web presence?
I want to hear directly from therapists on this. If you have thoughts, recommendations, or strong opinions, email me at jon@quilltherapysolutions.com.
I think if we pull together our ideas and experiences and know-how, we can really put together a solid framework that other therapists can follow, documenting easy things to help secure their professional identity online.
Have a wonderful week!
Jon
