Another week, another look at therapist search results! Things are mostly steady this time, but there are a few quiet shifts worth mentioning. NPIDB jumped nearly 4 points, while Healthgrades kept inching back after its rough October. LinkedIn and Psychology Today remain the reliable top two, with Facebook and Instagram hovering right behind them.
The middle of the field is where the action is... Lots of smaller sites jockeying for position, many of them built on public or aggregated data. Or therapist profiles through an affiliate program. Nothing dramatic this week, but the overall trend continues: stability at the top, quiet competition underneath.
Top 30 Websites for Therapists
These domains show up the most when searching for a specific therapist by name.
| Website | Domain Popularity | Search Result Position | ||||
|---|---|---|---|---|---|---|
| Score | 1 week | 4 week | Average | 1 week | 4 week | |
| linkedin.com |
79.6
|
▼ 0.3 | ▲ 2.2 |
6.4
|
▲ 0.2 | ▲ 0.2 |
| psychologytoday.com |
73.0
|
▲ 0.4 | ▲ 0.4 |
2.4
|
▼ 0.4 | ▼ 0.5 |
| facebook.com |
52.4
|
▲ 1.3 | ▲ 0.2 |
15.7
|
▼ 0.8 | ▼ 0.3 |
| instagram.com |
37.8
|
▲ 0.6 | ▲ 0.8 |
16.0
|
▼ 0.3 | 0.0 |
| mapquest.com |
33.2
|
▼ 0.2 | ▼ 1.2 |
15.6
|
▲ 1.1 | ▲ 0.9 |
| zocdoc.com |
32.3
|
▲ 0.3 | ▲ 0.5 |
8.3
|
▼ 0.5 | ▼ 0.8 |
| npidb.org |
25.8
|
▲ 3.9 | ▲ 4.1 |
19.7
|
▲ 0.5 | ▲ 1.1 |
| healthgrades.com |
21.2
|
▲ 1.2 | ▲ 3.0 |
21.0
|
▲ 0.5 | ▲ 1.1 |
| sharecare.com |
19.8
|
▲ 0.7 | ▲ 0.2 |
17.8
|
▼ 0.3 | ▼ 0.7 |
| headway.co |
19.8
|
▲ 0.5 | 0.0 |
6.8
|
▼ 0.3 | ▼ 0.4 |
| rocketreach.co |
18.5
|
▼ 0.7 | 0.0 |
19.1
|
▼ 0.9 | ▼ 1.1 |
| npiprofile.com |
16.7
|
▲ 1.1 | ▲ 2.5 |
28.7
|
▼ 0.8 | ▼ 0.3 |
| therapist.com |
16.3
|
▼ 0.6 | ▼ 0.3 |
12.3
|
▼ 1.5 | ▼ 2.1 |
| yelp.com |
16.1
|
▲ 0.1 | ▲ 0.9 |
19.0
|
▲ 1.6 | ▼ 0.4 |
| youtube.com |
15.5
|
▼ 0.7 | ▲ 0.8 |
26.5
|
▲ 0.4 | ▼ 3.2 |
| researchgate.net |
14.1
|
▼ 0.8 | ▲ 0.2 |
30.2
|
▲ 1.8 | ▼ 0.3 |
| medicalnewstoday.com |
13.7
|
▼ 0.9 | ▼ 2.0 |
10.3
|
▲ 2.0 | ▲ 2.0 |
| mind-diagnostics.org |
12.8
|
▼ 0.2 | ▼ 0.1 |
3.3
|
▲ 0.4 | ▲ 0.1 |
| therapyden.com |
12.6
|
▲ 0.5 | ▲ 0.4 |
11.9
|
▼ 2.6 | ▼ 0.8 |
| 7cups.com |
12.5
|
▲ 0.1 | 0.0 |
12.1
|
▲ 0.8 | ▼ 0.9 |
| therapyfinder.com |
12.4
|
▲ 0.5 | ▲ 10.9 |
13.2
|
▼ 0.4 | ▲ 23.7 |
| tiktok.com |
11.9
|
▲ 0.5 | ▼ 0.6 |
44.2
|
▼ 0.9 | ▼ 1.0 |
| webmd.com |
11.8
|
▼ 1.0 | ▼ 0.7 |
28.6
|
▼ 1.1 | ▲ 0.3 |
| idcrawl.com |
11.2
|
▲ 1.1 | ▲ 0.6 |
34.6
|
▼ 3.1 | ▼ 6.5 |
| zoominfo.com |
10.9
|
▲ 0.8 | ▼ 0.2 |
21.5
|
▼ 0.9 | ▼ 2.0 |
| providerwire.com |
10.6
|
▲ 1.2 | ▲ 2.6 |
28.0
|
▼ 2.0 | ▼ 2.6 |
| nih.gov |
9.5
|
▲ 0.4 | ▲ 1.7 |
43.1
|
▲ 0.6 | ▲ 1.6 |
| growtherapy.com |
8.9
|
▼ 0.2 | ▼ 0.1 |
15.0
|
▲ 1.5 | ▲ 1.4 |
| healthline.com |
8.6
|
▼ 0.4 | ▼ 0.5 |
10.3
|
▲ 1.3 | ▼ 0.3 |
| helloalma.com |
8.3
|
▼ 0.7 | ▼ 0.5 |
7.7
|
▲ 1.7 | ▲ 0.6 |
The top rankings barely budged. LinkedIn still leads the pack, followed by Psychology Today and Facebook. But the mid-tier got busier. NPIDB, Healthgrades, and ProviderWire all gained small but noticeable ground, filling more of the second-page results therapists don’t always see.
It's still worth keeping an eye on Therapy Finder too, which has held steady since it's huge surge the previous week.
Top 10 Biggest Shifts in Domain Popularity
These therapist directories and other websites are now appearing more (or less) frequently when people search for specific therapists' names.
Compared to 1 week ago:
| Website | Score | Change |
|---|---|---|
| npidb.org | 25.75 | ▲ 3.92 |
| facebook.com | 52.42 | ▲ 1.34 |
| providerwire.com | 10.58 | ▲ 1.25 |
| healthgrades.com | 21.25 | ▲ 1.17 |
| npiprofile.com | 16.67 | ▲ 1.09 |
| idcrawl.com | 11.17 | ▲ 1.09 |
| yellowpages.com | 5.00 | ▼ 1.08 |
| webmd.com | 11.75 | ▼ 1.00 |
| findatopdoc.com | 7.42 | ▼ 0.91 |
| medicalnewstoday.com | 13.67 | ▼ 0.91 |
Compared to 4 weeks ago:
| Website | Score | Change |
|---|---|---|
| therapyfinder.com | 12.42 | ▲ 10.92 |
| yahoo.com | 7.33 | ▲ 4.08 |
| npidb.org | 25.75 | ▲ 4.08 |
| datanyze.com | 6.92 | ▲ 3.17 |
| healthgrades.com | 21.25 | ▲ 3.00 |
| signalhire.com | 5.83 | ▼ 2.92 |
| usnews.com | 5.83 | ▼ 2.84 |
| providerwire.com | 10.58 | ▲ 2.58 |
| npiprofile.com | 16.67 | ▲ 2.50 |
| linkedin.com | 79.60 | ▲ 2.20 |
The biggest climbers this week were NPIDB, Facebook, and ProviderWire. Healthgrades continued its slow recovery, while Medical News Today and WebMD both slipped slightly.
Domain Presence in the Top 10
This is a breakdown of the most common domains found at each search result position. The first 10 positions are the most critical, as they appear on the first page, so this breaks it down for positions 1 through 10.
| Website | Search Result Position | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
|
#1
|
#2
|
#3
|
#4
|
#5
|
#6
|
#7
|
#8
|
#9
|
#10
|
|
| psychologytoday.com | 47.5% | 21.7% | 6.4% | 5.4% | 4.1% | 4.8% | 4.7% | 6.6% | 5.0% | 4.7% |
| mind-diagnostics.org | 5.7% | 2.9% | 2.6% | 1.4% | 0.6% | 0.6% | 0.3% | 0.4% | 0.3% | 0.1% |
| linkedin.com | 1.3% | 5.9% | 13.4% | 12.6% | 12.2% | 9.0% | 7.6% | 6.3% | 6.4% | 5.9% |
| humantold.com | 1.1% | 2.9% | 0.4% | 0.0% | 0.0% | 0.1% | 0.0% | 0.0% | 0.1% | 0.1% |
| headway.co | 0.6% | 3.8% | 4.2% | 2.3% | 2.4% | 0.8% | 1.1% | 1.4% | 0.4% | 1.1% |
| zocdoc.com | 0.6% | 2.7% | 7.1% | 6.4% | 5.4% | 3.4% | 3.3% | 2.8% | 2.3% | 2.4% |
| growtherapy.com | 0.6% | 2.6% | 1.7% | 0.8% | 0.3% | 0.8% | 0.5% | 0.2% | 0.2% | 0.4% |
| therapist.com | 0.4% | 1.5% | 1.4% | 1.3% | 1.8% | 2.1% | 1.9% | 2.2% | 1.6% | 1.6% |
| instagram.com | 0.2% | 1.1% | 2.1% | 2.2% | 3.0% | 3.3% | 2.6% | 3.2% | 2.3% | 2.6% |
| mapquest.com | 0.2% | 0.3% | 1.0% | 1.5% | 2.6% | 2.6% | 2.4% | 3.1% | 3.2% | 2.9% |
| facebook.com | 0.1% | 1.4% | 2.4% | 2.9% | 3.7% | 2.8% | 5.2% | 5.0% | 4.1% | 4.1% |
| medicalnewstoday.com | 0.0% | 0.4% | 0.3% | 1.4% | 2.2% | 1.8% | 1.3% | 0.8% | 0.9% | 1.0% |
| All Others | 41.7% | 52.8% | 57.0% | 61.8% | 61.7% | 67.9% | 69.1% | 68.0% | 73.2% | 73.1% |
Psychology Today still dominates the #1 slot for therapist name searches, while LinkedIn consistently appears in the middle of page one. Headway, Zocdoc, and Mind Diagnostics round out the first-page regulars.
Further down, you’ll find the familiar crowd of data-based and public-info sites -- they aren’t going away, but they’re still being outranked by the profiles therapists actually control. These include the NPI-related sites, that we talked about the other week.
The overall theme this week is calm but competitive. The major directories are holding steady, and the mid-range sites are slowly battling for relevance.
For therapists, the takeaway’s the same:
Your best defense against all this movement and uncertainty is consistency with what you control.
Keep your key profiles, like LinkedIn, Psychology Today, and any professional website you manage, active and up to date. And please, oh pretty please, set up your own professional website and domain, regardless of where you currently work. Control those results for your name!
The algorithm will do its thing, as will companies that want to take advantage of your search results, but human content always lasts longer than the noise. And you can help define that.
