Another week, another search report! And this one was published slightly delayed... (You can blame my birthday!) There was not a ton of movement, with one exception:
Therapy Finder is now on the therapist search result scene! It's a directory run by SimplePractice, and wow, it really shot up in both popularity and rankings!
Top 30 Websites for Therapists
These domains show up the most when searching for a specific therapist by name.
| Website | Domain Popularity | Search Result Position | ||||
|---|---|---|---|---|---|---|
| Score | 1 week | 4 week | Average | 1 week | 4 week | |
| linkedin.com |
79.9
|
0.0 | ▲ 1.7 |
6.6
|
▲ 0.2 | ▲ 0.2 |
| psychologytoday.com |
72.6
|
▼ 0.4 | ▼ 0.6 |
1.9
|
▲ 0.1 | ▲ 0.1 |
| facebook.com |
51.1
|
▼ 2.1 | ▼ 1.2 |
15.0
|
▲ 0.1 | ▲ 0.6 |
| instagram.com |
37.2
|
▼ 0.2 | ▲ 0.6 |
15.7
|
▲ 0.3 | ▲ 1.0 |
| mapquest.com |
33.4
|
▲ 0.2 | ▼ 1.6 |
16.8
|
▼ 0.8 | ▲ 1.0 |
| zocdoc.com |
32.0
|
▲ 0.2 | ▼ 0.7 |
7.9
|
0.0 | ▲ 0.4 |
| npidb.org |
21.8
|
▼ 1.2 | ▼ 0.3 |
20.2
|
▼ 0.4 | ▲ 3.0 |
| healthgrades.com |
20.1
|
▲ 0.8 | ▼ 16.9 |
21.5
|
▼ 1.2 | ▼ 7.2 |
| headway.co |
19.3
|
▼ 0.2 | ▼ 1.1 |
6.5
|
▼ 0.1 | ▲ 0.4 |
| rocketreach.co |
19.2
|
▲ 0.2 | ▲ 1.5 |
18.2
|
▼ 0.4 | ▼ 0.8 |
| sharecare.com |
19.2
|
▼ 1.5 | ▼ 2.6 |
17.5
|
▲ 0.9 | ▲ 2.3 |
| therapist.com |
16.9
|
▼ 0.5 | ▼ 0.2 |
10.8
|
▲ 0.4 | ▲ 2.0 |
| youtube.com |
16.2
|
▲ 0.6 | ▼ 0.3 |
26.9
|
▼ 2.1 | ▲ 0.2 |
| yelp.com |
16.0
|
▼ 0.5 | ▼ 1.0 |
20.5
|
0.0 | ▲ 1.0 |
| npiprofile.com |
15.6
|
0.0 | ▲ 2.0 |
27.9
|
▼ 0.8 | 0.0 |
| researchgate.net |
14.9
|
▲ 0.1 | ▲ 1.2 |
32.0
|
▼ 0.9 | ▼ 1.5 |
| medicalnewstoday.com |
14.6
|
▲ 0.6 | ▼ 1.1 |
12.3
|
▼ 1.6 | ▼ 0.7 |
| mind-diagnostics.org |
13.0
|
▲ 0.1 | ▼ 0.2 |
3.7
|
▼ 0.4 | ▼ 0.1 |
| webmd.com |
12.8
|
▼ 0.3 | ▼ 0.1 |
27.5
|
▲ 0.4 | ▲ 1.1 |
| 7cups.com |
12.4
|
▼ 0.6 | ▼ 0.8 |
12.9
|
▼ 0.5 | ▲ 0.7 |
| therapyden.com |
12.1
|
▼ 0.4 | 0.0 |
9.4
|
▲ 2.0 | ▲ 1.9 |
| therapyfinder.com |
11.9
|
▲ 9.8 | ▲ 9.8 |
12.8
|
▲ 20.7 | ▲ 23.8 |
| tiktok.com |
11.4
|
▼ 1.2 | ▲ 1.2 |
43.3
|
▲ 1.6 | ▼ 5.3 |
| idcrawl.com |
10.1
|
▼ 0.6 | ▼ 1.0 |
31.5
|
▲ 1.0 | ▼ 1.3 |
| zoominfo.com |
10.1
|
▼ 0.6 | ▼ 1.6 |
20.6
|
▼ 0.6 | ▼ 0.1 |
| providerwire.com |
9.3
|
▲ 2.0 | ▲ 1.7 |
26.1
|
▲ 0.2 | ▼ 0.4 |
| growtherapy.com |
9.1
|
▼ 0.1 | ▲ 0.1 |
16.5
|
▼ 0.1 | ▼ 0.7 |
| nih.gov |
9.1
|
▲ 0.8 | ▼ 0.4 |
43.8
|
▼ 0.7 | ▼ 2.0 |
| healthline.com |
9.0
|
▲ 0.4 | ▼ 0.9 |
11.6
|
▼ 0.4 | ▼ 0.8 |
| helloalma.com |
9.0
|
▲ 0.8 | ▲ 0.6 |
9.4
|
▼ 2.9 | ▼ 1.8 |
In the coming weeks, we'll keep an eye on Therapy Finder and if it continues to perform this way. My guess is that it has staying power. It's run by a legitimate company (SimplePractice), so that is good.
Facebook dropping a bit isn't a huge deal, as social networks have lots of ups and downs. LinkedIn and PsychologyToday remain super stable at the top #1 and #2 positions.
Top 10 Biggest Shifts in Domain Popularity
These therapist directories and other websites are now appearing more (or less) frequently when people search for specific therapists' names.
Compared to 1 week ago:
| Website | Score | Change |
|---|---|---|
| therapyfinder.com | 11.92 | ▲ 9.84 |
| yahoo.com | 7.67 | ▲ 5.09 |
| datanyze.com | 7.08 | ▲ 2.50 |
| facebook.com | 51.08 | ▼ 2.09 |
| providerwire.com | 9.33 | ▲ 2.00 |
| sharecare.com | 19.17 | ▼ 1.50 |
| usnews.com | 6.67 | ▼ 1.50 |
| signalhire.com | 6.17 | ▼ 1.33 |
| psychfaq.com | 6.08 | ▲ 1.33 |
| npidb.org | 21.83 | ▼ 1.25 |
Compared to 4 weeks ago:
| Website | Score | Change |
|---|---|---|
| healthgrades.com | 20.08 | ▼ 16.92 |
| therapyfinder.com | 11.92 | ▲ 9.75 |
| yahoo.com | 7.67 | ▲ 5.59 |
| datanyze.com | 7.08 | ▲ 3.25 |
| sharecare.com | 19.17 | ▼ 2.58 |
| quickcounseling.com | 7.50 | ▼ 2.50 |
| signalhire.com | 6.17 | ▼ 2.25 |
| usnews.com | 6.67 | ▼ 2.08 |
| npiprofile.com | 15.58 | ▲ 2.00 |
| linkedin.com | 79.90 | ▲ 1.70 |
It'll be interesting to see how websites like Datanyze perform in the coming weeks and months. They're part of a general category of websites that aren't specifically therapist directories, but rather, general contact information websites. Basically, if you work in sales, you need to get ahold of people, so websites like this one aggregate contact information of potential buyers. And hey, those potential buyers can sometimes be therapists, which is why this domain is now showing up in this report.
Let's give Yahoo a round of applause for making an appearance in 2025! Good for them.
Domain Presence in the Top 10
This is a breakdown of the most common domains found at each search result position. The first 10 positions are the most critical, as they appear on the first page, so this breaks it down for positions 1 through 10.
| Website | Search Result Position | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
|
#1
|
#2
|
#3
|
#4
|
#5
|
#6
|
#7
|
#8
|
#9
|
#10
|
|
| psychologytoday.com | 47.6% | 22.6% | 8.1% | 5.2% | 4.0% | 4.6% | 4.5% | 4.7% | 4.6% | 3.6% |
| mind-diagnostics.org | 5.7% | 2.6% | 2.7% | 1.5% | 0.7% | 0.7% | 0.3% | 0.3% | 0.4% | 0.4% |
| linkedin.com | 1.4% | 5.9% | 12.5% | 11.8% | 11.8% | 10.4% | 9.7% | 6.9% | 5.3% | 6.3% |
| humantold.com | 1.1% | 3.0% | 0.2% | 0.2% | 0.0% | 0.0% | 0.2% | 0.0% | 0.1% | 0.0% |
| headway.co | 0.7% | 3.8% | 4.3% | 2.8% | 2.0% | 1.1% | 1.1% | 1.3% | 0.5% | 0.7% |
| zocdoc.com | 0.5% | 3.0% | 7.1% | 6.8% | 5.4% | 3.1% | 3.2% | 3.4% | 2.4% | 1.5% |
| therapist.com | 0.5% | 1.7% | 1.6% | 1.6% | 1.2% | 3.2% | 1.7% | 2.5% | 1.5% | 1.2% |
| growtherapy.com | 0.4% | 2.8% | 1.2% | 1.2% | 1.0% | 0.2% | 0.3% | 0.4% | 0.3% | 0.1% |
| mapquest.com | 0.2% | 0.6% | 1.0% | 1.8% | 1.8% | 3.1% | 2.4% | 2.4% | 2.7% | 2.5% |
| facebook.com | 0.1% | 1.6% | 2.0% | 2.8% | 3.3% | 3.4% | 4.3% | 5.0% | 4.6% | 3.3% |
| instagram.com | 0.1% | 0.8% | 1.9% | 2.2% | 3.4% | 2.9% | 2.7% | 3.0% | 2.7% | 3.3% |
| All Others | 41.7% | 51.6% | 57.4% | 62.1% | 65.4% | 67.3% | 69.6% | 70.1% | 74.9% | 77.1% |
No big changes here. But it's still fun to look at this pretty chart of top search result positions.
That's a wrap, and I'm sorry for the delay in getting this report published this week.
If you're a therapist concerned about how you're showing up in search results, remember:
Focus on what you can control. Get your own website and domain. Sign up for legitimate directories. Report and have your profile removed from the other directories. Set up social accounts for your professional self. These are all simple steps, but you'll control that first page of search results if you invest a few hours of time!
See you next week,
Jon
