Therapist Search Report

This week, there wasn't much movement in the therapist search result space. This edition of the report was published on October 20th, 2025

Nothing Big to Report

October 20th, 2025 Edition


We've only been writing these reports for 7 weeks, so I suppose it only makes sense that some weeks will be less interesting. And this is one of those weeks. There's just not much movement.

Top 30 Websites for Therapists

These domains show up the most when searching for a specific therapist by name.

Website Domain Popularity Search Result Position
Score 1 week 4 week Average 1 week 4 week
linkedin.com
79.9
▼ 0.4 ▲ 1.8
6.8
▲ 0.2 0.0
psychologytoday.com
73.0
▼ 0.1 ▲ 0.1
2.0
▲ 0.1 ▼ 0.2
facebook.com
53.2
▼ 0.6 ▲ 0.8
15.1
▼ 0.3 ▲ 1.9
instagram.com
37.4
▼ 0.2 ▼ 1.4
16.0
▲ 0.1 ▲ 2.6
mapquest.com
33.2
▼ 0.7 ▼ 3.2
16.0
▼ 0.3 ▲ 2.1
zocdoc.com
31.8
▼ 0.2 ▼ 0.8
7.9
▼ 0.3 ▲ 0.7
npidb.org
23.1
▼ 1.6 ▲ 2.8
19.8
▲ 1.6 ▲ 2.8
sharecare.com
20.7
▼ 0.6 ▼ 1.3
18.4
▲ 1.8 ▲ 1.6
headway.co
19.5
▲ 0.2 ▼ 1.5
6.4
▲ 0.7 ▲ 2.3
healthgrades.com
19.3
▲ 0.6 ▼ 23.0
20.3
▲ 0.4 ▼ 6.2
rocketreach.co
19.0
▲ 0.6 ▲ 1.1
17.8
▼ 0.1 ▲ 0.7
therapist.com
17.4
▼ 0.2 ▼ 0.2
11.2
▲ 0.1 ▲ 1.4
yelp.com
16.5
▲ 0.8 ▼ 1.3
20.6
▼ 0.3 ▲ 4.9
npiprofile.com
15.6
▼ 0.9 ▲ 2.2
27.1
▲ 0.9 ▲ 2.2
youtube.com
15.6
▼ 0.4 ▼ 2.6
24.8
▲ 0.7 ▲ 5.2
researchgate.net
14.8
▲ 0.4 ▲ 0.2
31.0
▲ 0.2 ▲ 0.4
medicalnewstoday.com
14.0
▼ 0.9 ▼ 1.4
10.7
▲ 0.9 ▼ 0.2
webmd.com
13.1
▼ 0.3 ▲ 1.2
27.9
▼ 0.2 ▲ 1.0
7cups.com
13.0
▲ 0.3 ▼ 0.3
12.4
▼ 0.2 ▼ 0.4
mind-diagnostics.org
12.9
▼ 0.1 ▼ 0.3
3.3
▼ 0.1 ▲ 0.8
tiktok.com
12.7
▲ 0.1 ▲ 0.4
44.9
▼ 3.5 ▼ 0.3
therapyden.com
12.5
▲ 0.2 ▲ 0.4
11.4
▼ 1.3 ▼ 0.1
zoominfo.com
10.7
▼ 1.1 ▼ 1.2
20.0
▲ 0.4 ▲ 0.8
idcrawl.com
10.7
▼ 1.1 ▼ 2.3
32.4
▼ 1.0 ▼ 0.3
growtherapy.com
9.2
▲ 0.7 ▼ 0.5
16.4
▼ 3.2 ▲ 1.0
healthline.com
8.6
▼ 0.2 ▼ 1.8
11.2
▲ 1.9 ▼ 0.2
nih.gov
8.3
▼ 0.2 ▼ 1.3
43.1
▲ 0.4 ▲ 2.3
helloalma.com
8.2
▼ 0.4 ▼ 0.8
6.5
▲ 1.7 ▲ 3.5
findatherapist.com
8.2
▲ 0.2 ▲ 0.5
16.6
▼ 1.7 ▲ 2.9
findatopdoc.com
8.2
0.0 ▲ 0.1
24.2
▲ 1.3 ▲ 5.0

Seriously, skim through the big ups and downs (highlighted in green and red) above. Sure, there are some shifts looking back 4 weeks ago, but within the last week? Hardly anything!

Top 10 Biggest Shifts in Domain Popularity

These therapist directories and other websites are now appearing more (or less) frequently when people search for specific therapists' names.

Compared to 1 week ago:
Website Score Change
npidb.org 23.08 ▼ 1.59
vitadox.com 6.67 ▼ 1.25
providerwire.com 7.33 ▼ 1.09
zoominfo.com 10.67 ▼ 1.08
idcrawl.com 10.67 ▼ 1.08
npiprofile.com 15.58 ▼ 0.92
medicalnewstoday.com 14.00 ▼ 0.92
yelp.com 16.50 ▲ 0.75
growtherapy.com 9.17 ▲ 0.67
signalhire.com 7.50 ▼ 0.67
Compared to 4 weeks ago:
Website Score Change
healthgrades.com 19.33 ▼ 23.00
quickcounseling.com 6.58 ▼ 4.00
mapquest.com 33.17 ▼ 3.16
npidb.org 23.08 ▲ 2.83
youtube.com 15.58 ▼ 2.59
idcrawl.com 10.67 ▼ 2.33
npiprofile.com 15.58 ▲ 2.16
yellowpages.com 6.00 ▼ 2.00
linkedin.com 79.90 ▲ 1.80
healthline.com 8.58 ▼ 1.75

Same situation here... Nothing super interesting to write home about for changes in the past week. And we've previously reported on these dips that are highlighted in the four-week comparison.

Domain Presence in the Top 10

This is a breakdown of the most common domains found at each search result position. The first 10 positions are the most critical, as they appear on the first page, so this breaks it down for positions 1 through 10.

Website Search Result Position
#1
#2
#3
#4
#5
#6
#7
#8
#9
#10
psychologytoday.com 46.8% 22.9% 7.4% 6.0% 4.8% 5.6% 5.2% 4.7% 4.4% 3.0%
mind-diagnostics.org 5.7% 2.9% 2.7% 1.7% 0.7% 0.5% 0.1% 0.3% 0.3% 0.2%
linkedin.com 1.4% 6.1% 12.0% 11.5% 13.2% 9.7% 7.9% 7.8% 5.9% 6.4%
humantold.com 1.2% 2.8% 0.3% 0.2% 0.0% 0.0% 0.5% 0.0% 0.1% 0.4%
headway.co 0.8% 4.2% 3.3% 3.1% 1.8% 1.4% 1.1% 1.0% 1.0% 0.4%
zocdoc.com 0.5% 2.1% 8.2% 6.0% 5.2% 2.9% 3.9% 3.3% 2.3% 2.4%
therapist.com 0.5% 1.8% 1.7% 2.2% 2.2% 2.4% 2.5% 1.8% 1.6% 1.5%
growtherapy.com 0.4% 2.8% 1.8% 1.0% 0.6% 0.1% 0.5% 0.2% 0.5% 0.4%
mapquest.com 0.3% 0.5% 1.1% 1.8% 2.9% 2.2% 3.2% 2.3% 2.4% 2.0%
facebook.com 0.1% 2.0% 2.0% 3.1% 3.4% 2.7% 5.2% 4.6% 5.5% 3.9%
instagram.com 0.1% 0.9% 1.7% 2.5% 3.4% 3.2% 2.4% 3.1% 3.7% 2.8%
medicalnewstoday.com 0.1% 0.2% 0.6% 1.4% 2.1% 1.2% 1.1% 1.3% 1.0% 1.2%
All Others 42.1% 50.8% 57.2% 59.5% 59.7% 68.1% 66.4% 69.6% 71.3% 75.4%

I feel like any time I write up a report, it results in the same sentence being included: LinkedIn and Psychology Today are consistently hard to top when it comes to therapist search results. And this week is no different.


Sorry for the brief report this week, but why drag it out when there's not much news to report! As always, if you notice anything odd in your own personal search report (which you can get weekly for free!), please loop us in. Sketchy or concerning or mysterious websites will be first noticed by individual clinicians, long before they ever hit the top results that I ultimately review for this report. But your sudden inclusion in a new directory could be the canary in the coal mine we need to make others aware!

Have a wonderful week!

Jon

Note: These statistics are intended to highlight broad patterns we've observed when searching for therapists by name. While we use a consistent methodology and a reasonable sample size, the results are not exhaustive. They may not reflect every search variation, every geographic region, or every change in search engine algorithms. This information should be viewed as a general snapshot, not a definitive or complete record. (And if you have ideas on how we can make our analysis even better, we'd love to hear them!)

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